Design Innovation for Health Innovation

We partner with leading biopharma, life sciences and medical companies  to create and validate SaMD, MedTech, HealthTech and DTx products that measurably improve patient health

A doctor reviewing information on an iPad with a patient
Smart watch screen showing connected medical device, dtx, healthcare tech
Provider applying continuous monitoring device to patient arm, regulated medical device design, digital healthcare innovation
Mobile device showing diagnostic image, clinical decision support, tech in healthcare
a dashboard statistic mockup with a doctor

40

Healthcare Products

660M

Users Worldwide

22

FDA
Clearances

40+

Clinical Trials

11

Innovation Awards

Research
Design
Breakthrough Health Solutions

At Guidea, we are passionate about creating a healthier future for everyone. We are more than just a design agency; we are a trusted partner for healthcare innovation. We understand your challenges, share your vision, and deliver clinically validated digital health solutions that have a measurable impact.

Trusted by top health companies

Opportunities for Health & Medical Digital Innovation

Breakthroughs in medtech, biotech, life sciences, and artificial intelligence and machine learning (AI/ML) are driving unprecedented changes in how healthcare is delivered. Healthcare companies can accelerate the rate of change by delivering products and services that improve health outcomes, enhance the patient and provider experience, and reduce costs while increasing the quality of care. Our diverse experience with the world’s top biopharma companies, medical institutions, hospitals, payers, and pharmacy benefit companies has given us a broad understanding of the healthcare space and how these systems must work together. Our extensive UX research with patients, caregivers and healthcare providers has given us a deep and detailed understanding of the challenges faced by the humans in these systems, and how we must craft empathetic solutions for real people in sometimes unimaginable circumstances. 

We’re excited about the future of health innovation in specifically in the areas of:

Brain in head icon representing Digital Therapeutics, FDA Approval, Patient solutions

Behavioral Health

Create products and services that measurably improve patient outcomes with our proprietary behavioral health design approach that's based on hundreds of hours of user research and dozens of clinical studies. As the researchers and designers for two of the earliest DTx apps to receive FDA approval and insurance reimbursement, we are excited to see the widespread adoption of this in patient solutions for preventative care, mental health, chronic condition management and remote therapies. Read about the successful partnership between our client, Evernorth, a Cigna subsidiary, and our client WellDoc to deliver virtual health coaching through the MD Live platform.

Brain icon representing artificial intelligence, AI, ML, LLMs

Artificial Intelligence

Harness the potential of emerging medical technologies--such as generative AI and LLMs to create personalized and engaging digital solutions for patients, powerful clinical decision support for providers, and population health insights and predictive analytics for payers and employers.
Check out our eBook on Designing Conversational AI for Patient Health.

Multiple people icon representing optimizing operations with AI/ML and digital twins

Organizational Intelligence

Measure, analyze and optimize operations with digital twins, AI/ML, and predictive analytics. We’ve worked closely with large organizations on operational efficiencies, reducing errors, improving health outcomes, reducing excess downtime for resources, with custom service design and software solutions. Read about our work with Quantivly and their exciting digital twin solution for radiology operations

FemTech

As a women-owned, women-led company we are dedicated to advancing innovation for women’s health and health equity. Female founders and female-centric health solutions receive a disproportionately low amount of investment from the private sector. We created Femovate in 2022 to accelerate the investment in, and launch of, female-centric health innovation. Our team works closely with early stage FemTech founders on product vision, go-to market strategy, woman-centered design innovation, MVP support, and delivering digital solutions for regulatory review and clearance or for commercial launch or enterprise rollout. Forbes recently highlighted Femovate and our founder Theresa Neil.

Our Focus Areas

We excel in our chosen areas of focus. Here are the key domains we specialize in:

Product Types

Biotech

Consumer Digital Product

CPG

Diagnostics

Digital Health

Educational Platform

Healthcare Software

Medical Device

Medical Procedure

Supplements

Telehealth

Therapeutic Drug

Regulated Devices

SaMD

DTx

Health Innovation Portfolio

Illustration of connected medical devices and Amalgam RX logo, diagnostic platform design

Digital Platform Design

Digital Platform Design for Amalgam Rx

Pharmacist handing package to patient and Express Scripts logo, healthcare provider ux

Pharmacy Benefits

Eight Year Partnership with ExpressScripts

Older people exercising on stationary bikes, Humana logo, companies in healthcare, digital health companies

Population Health Management Platform

Population Health Management Platform for Humana

software as a medical device application, samd, regulated medical device design agency, samd design company, samd ux

Regulated Medical Devices

BrightInsight Ecosystem Partner

Doctor speaking to patient on virtual appointment, new medical technology 2024, Integrated telehealth solution for health care providers, real time vital sign monitoring, predictive analytics powered by artificial intelligence

Clinical Decision Support

AR Interface, Under NDA

Diagnostic testing hardware, new healthcare innovations, med tech companies

Clinical Diagnostics

UX Research & Design for Pattern.bio

Person using IoT device for self testing, application of iot in healthcare, behavioral health design company, dtx company, self treatment platform design, samd company

Cognitive Behavior Therapy

FDA cleared Digital Therapeutics research & design

Doctor reviewing results with mother and child, health care platform, fda product design, medtech ux

Digital Diagnostic Aid

Human Factors Medical Device Testing

Screenshot of an Insomnia App by Somryst, dtx design agency, digital health product, behavioral health design company, samd, samd design

Digital Therapeutics

FDA cleared Digital Therapeutics for Somryst

Clinician reviewing results onscreen, biotech platform design, clinical decision support design agency

Genetics & Biosafety

Web Application Design & Testing

Ultrasound image of fetus on screen, in vitro diagnostics design, in vitro diagnostics design agency, Maternal health research, educational women’s wellness app, learning platform

Global Maternal Health

UX Research for Oxford Medical

Placing an IoT enabled wearable on the upper arm, iot in healthcare, digital health platforms, fda product

IoT Enabled Wearables

OBI Digital Companion App under NDA

Woman holding newborn baby, tech health, digital medical, Maternal and infant health innovation for developing countries

Labor & Delivery

Healthcare provider tools for Jhpiego

Operating room with multiple screens, diagnostic platform design agency, assessment tools design agency

Operating Room Innovation

Product Innovation & Design

Graph showing ease of use vs drive in healthcare, ai and health care, ai for health, biotech platform design agency

Population Health (AI & ML)

UX Research & Design for ClosedLoop.ai

Illustration of patient journey with pharmacy, healthtech ux, patient ux

Prescription Programs

Research & Digital Design for InsideRx

Provider doing thermal imaging of feet with device, diagnostic platform design company, clinical decision support design company

Thermal Imaging

Prototyping & Testing

Infant with monitoring headband, digital medical design, new health technology, medical technical, Infant health wearable, clinically validated VSM product for infant and maternal health, developing countries medtech

Vital Sign Monitoring

Prototyping and FDA testing for Neopenda

View All Solutions
BrightInsight earns Frost & Sullivan's IoT Healthcare Solutions 2023 Global Company of the Year

Award Winning Partnerships

World’s Best Digital Health Companies by Newsweek
WellDoc
2024
World’s Best Digital Health Companies by Newsweek
ClosedLoop.ai
2024
World’s Best Digital Health Companies by Newsweek
Amalgam Rx
2024
World’s Best Digital Health Companies by Newsweek
BrightInsight
2024
Top 100 Healthcare Technology Companies
BrightInsight
2023
Best in KLAS Award for Healthcare AI
ClosedLoop.ai
2022
Named to the CB Insights’ Digital Health 150 List
Amalgam Rx
2022
MedTech Breakthrough Award
WellDoc
2022
Best SaaS Enabled Digital Health Platform
Amalgam Rx
2022
Most Innovative Digital Health Platform
BrightInsight
2022
Winner: AI Health Outcomes Challenge
ClosedLoop.ai
2021
MedTech Breakthrough: "Best Personal Health App"
WellDoc
2019
Bio-IT World Innovation Award Winner
Genedata
2018
eHealthcare Leadership Award
Johnson & Johnson
2016

What our Partners Say about Guidea

Unicorn

“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

Ben Klein - Johnson & Johnson
Ben Klein
Consumer Business Intelligence
Johnson & Johnson

Unicorn

"Guidea’s talents are extraordinary, and the quality that really distinguishes them from other consultancies is their lack of hubris. They aren’t shy about sharing recommendations based on lessons learned from past projects, which is refreshing.”

Pam Nyberg - Humana
Pam Nyberg
Director of Experience Design
Humana

Unicorn

"The quality of the research conducted and the depth of analysis were impressive."

Product Research Manager - Global Health & Fitness Co.
Product Research Manager
Global Health & Fitness Co.

Unicorn

"Resources were always available, communicating clearly and with frequency...Their focus, diligence, curiosity, thoughtfulness, and quality outputs impressed us."

Sr Principal - Private Equity Firm
Sr Principal
Private Equity Firm

Unicorn

"Guidea's work has helped us save time and money. The design system they've implemented has a ton of benefits…The team has also helped us with research to have a greater footprint in our organization, which leads to savings because they've found the right problems to solve."

Senior Manager - Pharmacy Solutions Company
Senior Manager
Pharmacy Solutions Company

Unicorn

"Guidea staffed a project manager who was super available and receptive to our needs. I couldn't leave higher marks in this regard...The depth of knowledge in architecting design systems was unlike any prior team I've worked with."

Design Director - Digital Health Platform
Design Director
Digital Health Platform

Unicorn

"No suggestions for improvement. They are an excellent company that provides excellent results...They created high quality designs in the timeline that was created at the start of the engagement. They were wonderful to work with!"

Julie Erickson - Rx Outreach
Julie Erickson
President & CEO
Rx Outreach

Unicorn

"Guidea was very communicative throughout the entire project. Their team was open and detail-oriented, so we never had doubts...Overall, everything was absolutely phenomenal."

Dept Manager - Rx Outreach
Department Manager
Rx Outreach

Unicorn

"The team delivered the tasks above and beyond the design process. Guidea embedded themselves in our team and became great assets to our business. The team was very passionate about the project and they provided great strategic direction."

Chris Dauw - Compassware
Chris Dauw
Co-Founder & CEO
Compassware

Unicorn

"Compared to other research firms I've worked with in the past, Guidea is more specialized and thorough in their approach. They've really honed their skills around the customer experience aspect of research. They also continue to grow and expand their understanding of our industry."

Lisa Westra - Priority Health
Lisa Westra
Customer Experience, Research & Strategy
Priority Health

Unicorn

"GUiDEA came highly recommended to me from teammates that had worked with them at two prior companies that I worked at. They were able to distill a complex set of requirements into a cohesive UI/UX experience."

Peter Lobrutto - Lumistry
Peter Lobrutto
VP of Product
Lumistry

Unicorn

"Theresa, Jessica and team came in to my company and provided not only much needed design direction, but also the strategy analysis our product team had been severely lacking. It was impressive to watch them pick up and run with our complex business subject matter in the Quantitative Risk space. I will forever be indebted to this firm for injecting our software products with a much needed direction."

Michael Pasacrita - LLS
Michael Pasacrita
Associate Director of Engineering
Leukemia & Lymphoma Society

Strategic Product Design for Better Health Outcomes

Our proven design methodology, Strategic Product Design, has been developed over 18 years in partnership with every size of company, from seed-stage startups to Fortune 100 enterprise organizations. Strategic Product Design is the fastest, most effective way to create designs that deliver measurable results for FemTech product teams.

healthcare solution for antibiotic diagnostic, ai use in healthcare, medical innovation
Elderly patient consulting with pharmacist, patient centered design, solutions for health care
Mobile device showing digital therapeutic app, behavioral health design, dtx design

Let's get started

Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.

Tell us about your project and we’ll be in touch soon.
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