Design Innovation for Health Innovation

We partner with leading biopharma, life sciences and medical companies  to create and validate SaMD, MedTech, HealthTech and DTx products that measurably improve patient health

A doctor reviewing information on an iPad with a patient
Smart watch screen showing connected medical device, dtx, healthcare tech
Provider applying continuous monitoring device to patient arm, regulated medical device design, digital healthcare innovation
Mobile device showing diagnostic image, clinical decision support, tech in healthcare
a dashboard statistic mockup with a doctor


Healthcare Products


Users Worldwide




Clinical Trials


Innovation Awards

Breakthrough Health Solutions

At Guidea, we are passionate about creating a healthier future for everyone. We are more than just a design agency; we are a trusted partner for healthcare innovation. We understand your challenges, share your vision, and deliver clinically validated digital health solutions that have a measurable impact.

Trusted by top health companies

Opportunities for Health & Medical Digital Innovation

Breakthroughs in medtech, biotech, life sciences, and artificial intelligence and machine learning (AI/ML) are driving unprecedented changes in how healthcare is delivered. Healthcare companies can accelerate the rate of change by delivering products and services that improve health outcomes, enhance the patient and provider experience, and reduce costs while increasing the quality of care. Our diverse experience with the world’s top biopharma companies, medical institutions, hospitals, payers, and pharmacy benefit companies has given us a broad understanding of the healthcare space and how these systems must work together. Our extensive UX research with patients, caregivers and healthcare providers has given us a deep and detailed understanding of the challenges faced by the humans in these systems, and how we must craft empathetic solutions for real people in sometimes unimaginable circumstances. 

We’re excited about the future of health innovation in specifically in the areas of:

Brain in head icon representing Digital Therapeutics, FDA Approval, Patient solutions

Behavioral Health

Create products and services that measurably improve patient outcomes with our proprietary behavioral health design approach that's based on hundreds of hours of user research and dozens of clinical studies. As the researchers and designers for two of the earliest DTx apps to receive FDA approval and insurance reimbursement, we are excited to see the widespread adoption of this in patient solutions for preventative care, mental health, chronic condition management and remote therapies. Read about the successful partnership between our client, Evernorth, a Cigna subsidiary, and our client WellDoc to deliver virtual health coaching through the MD Live platform.

Brain icon representing artificial intelligence, AI, ML, LLMs

Artificial Intelligence

Harness the potential of emerging medical technologies--such as generative AI and LLMs to create personalized and engaging digital solutions for patients, powerful clinical decision support for providers, and population health insights and predictive analytics for payers and employers.
Check out our eBook on Designing Conversational AI for Patient Health.

Multiple people icon representing optimizing operations with AI/ML and digital twins

Organizational Intelligence

Measure, analyze and optimize operations with digital twins, AI/ML, and predictive analytics. We’ve worked closely with large organizations on operational efficiencies, reducing errors, improving health outcomes, reducing excess downtime for resources, with custom service design and software solutions. Read about our work with Quantivly and their exciting digital twin solution for radiology operations


As a women-owned, women-led company we are dedicated to advancing innovation for women’s health and health equity. Female founders and female-centric health solutions receive a disproportionately low amount of investment from the private sector. We created Femovate in 2022 to accelerate the investment in, and launch of, female-centric health innovation. Our team works closely with early stage FemTech founders on product vision, go-to market strategy, woman-centered design innovation, MVP support, and delivering digital solutions for regulatory review and clearance or for commercial launch or enterprise rollout. Forbes recently highlighted Femovate and our founder Theresa Neil.

Our Focus Areas

We excel in our chosen areas of focus. Here are the key domains we specialize in:

Product Types


Consumer Digital Product



Digital Health

Educational Platform

Healthcare Software

Medical Device

Medical Procedure



Therapeutic Drug

Regulated Devices



Health Innovation Portfolio

Illustration of connected medical devices and Amalgam RX logo, diagnostic platform design

Digital Platform Design

Digital Platform Design for Amalgam Rx

Pharmacist handing package to patient and Express Scripts logo, healthcare provider ux

Pharmacy Benefits

Eight Year Partnership with ExpressScripts

Older people exercising on stationary bikes, Humana logo, companies in healthcare, digital health companies

Population Health Management Platform

Population Health Management Platform for Humana

software as a medical device application, samd, regulated medical device design agency, samd design company, samd ux

Regulated Medical Devices

BrightInsight Ecosystem Partner

Doctor speaking to patient on virtual appointment, new medical technology 2024, Integrated telehealth solution for health care providers, real time vital sign monitoring, predictive analytics powered by artificial intelligence

Clinical Decision Support

AR Interface, Under NDA

Diagnostic testing hardware, new healthcare innovations, med tech companies

Clinical Diagnostics

UX Research & Design for

Person using IoT device for self testing, application of iot in healthcare, behavioral health design company, dtx company, self treatment platform design, samd company

Cognitive Behavior Therapy

FDA cleared Digital Therapeutics research & design

Doctor reviewing results with mother and child, health care platform, fda product design, medtech ux

Digital Diagnostic Aid

Human Factors Medical Device Testing

Screenshot of an Insomnia App by Somryst, dtx design agency, digital health product, behavioral health design company, samd, samd design

Digital Therapeutics

FDA cleared Digital Therapeutics for Somryst

Clinician reviewing results onscreen, biotech platform design, clinical decision support design agency

Genetics & Biosafety

Web Application Design & Testing

Ultrasound image of fetus on screen, in vitro diagnostics design, in vitro diagnostics design agency, Maternal health research, educational women’s wellness app, learning platform

Global Maternal Health

UX Research for Oxford Medical

Placing an IoT enabled wearable on the upper arm, iot in healthcare, digital health platforms, fda product

IoT Enabled Wearables

OBI Digital Companion App under NDA

Woman holding newborn baby, tech health, digital medical, Maternal and infant health innovation for developing countries

Labor & Delivery

Healthcare provider tools for Jhpiego

Operating room with multiple screens, diagnostic platform design agency, assessment tools design agency

Operating Room Innovation

Product Innovation & Design

Graph showing ease of use vs drive in healthcare, ai and health care, ai for health, biotech platform design agency

Population Health (AI & ML)

UX Research & Design for

Illustration of patient journey with pharmacy, healthtech ux, patient ux

Prescription Programs

Research & Digital Design for InsideRx

Provider doing thermal imaging of feet with device, diagnostic platform design company, clinical decision support design company

Thermal Imaging

Prototyping & Testing

Infant with monitoring headband, digital medical design, new health technology, medical technical, Infant health wearable, clinically validated VSM product for infant and maternal health, developing countries medtech

Vital Sign Monitoring

Prototyping and FDA testing for Neopenda

View All Solutions
BrightInsight earns Frost & Sullivan's IoT Healthcare Solutions 2023 Global Company of the Year

Award Winning Partnerships

World’s Best Digital Health Companies by Newsweek
World’s Best Digital Health Companies by Newsweek
Amalgam Rx
World’s Best Digital Health Companies by Newsweek
World’s Best Digital Health Companies by Newsweek
Top 100 Healthcare Technology Companies
Most Innovative Digital Health Platform
Best SaaS Enabled Digital Health Platform
Amalgam Rx
MedTech Breakthrough Award
Named to the CB Insights’ Digital Health 150 List
Amalgam Rx
Best in KLAS Award for Healthcare AI
Winner: AI Health Outcomes Challenge
MedTech Breakthrough: "Best Personal Health App"
Bio-IT World Innovation Award Winner
eHealthcare Leadership Award
Johnson & Johnson

What our Partners Say about Guidea


"Guidea’s talents are extraordinary, and the quality that really distinguishes them from other consultancies is their lack of hubris. They aren’t shy about sharing recommendations based on lessons learned from past projects, which is refreshing.”

Pam Nyberg - Humana
Pam Nyberg
Director of Experience Design


“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

Ben Klein - Johnson & Johnson
Ben Klein
Consumer Business Intelligence
Johnson & Johnson


"Guidea’s creativity, partnership, responsiveness and plain hard work provided an awesome contribution to the team. I would certainly recommend your services should I have an opportunity to do so."

James Morrisey-Novo Nordisk
James Morrissey
IT Marketing Systems
Novo Nordisk


“We compared Guidea with many other strategy and design agencies. They impressed us with their experience in the digital health space. Every staff member with whom we have interacted possesses deep expertise within his or her respective fields.”

Cliff Lee - Bright Insight
Cliff Lee
VP of Product


“Guidea has been instrumental in assisting with our full scale, enterprise wide transformation. From soup to nuts, there hasn't been a challenge or proposal yet that they couldn't help with, assist in, or flat out solve. In a word, Guidea is indispensable to me and the success of our design transformation.”

Christina Vallery - Express Scripts
Christina Vallery
VP of UX
Express Scripts


“They were able to understand a complex problem within a short timeline. The fresh ideas they brought really keyed us into better directions. They worked as a partner with us, and was as excited about our product as we are.”

Zane Milakovic - InsideRx
Zane Milakovic
Director of Tech


"Their UI/UX skills are excellent. They had a deep understanding of the healthcare landscape, which was impressive."

Fiona Smythe - MedaSystems
Fiona Smythe


“We selected Guidea as a UX partner because of their deep expertise in the digital health space and proven track record designing innovative patient and provider solutions. They have consistently delivered high quality insights, designs and human factors testing for our company, and we're looking forward to further collaboration.” 

Ferry Tamtoro - BrightInsight
Ferry Tamtoro


“Guidea energized us to reach higher and farther than we could on our own, while bringing in perspective from the industry as a respected UX veterans. They became part of our team, and corralled everyone from clinical, to UX, to analysis, design, development and QA and lead the project as though they were part of our company.”

Anand Iyer - WellDoc
Anand Iyer


"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."

Sona Shah - Neopenda
Sona Shah


“The team at Guidea works very well together. Collectively they have a tremendous breadth of knowledge in various creative areas. I was impressed with how they’re able to think through challenges involving complex biological data. There was no problem too difficult to for them to conquer."

Ben Adamczyk - Genedata
Ben Adamczyk
Product Manager


"They didn’t just jump in and tell us how it’ll be done; they asked the right questions and came up with solutions in response. Overall, they had a very nuanced ability to create a collaborative environment, which was powerful and impactful for our product."

Andrew Eye -
Andrew Eye
Founder & CEO

Strategic Product Design for Better Health Outcomes

Our proven design methodology, Strategic Product Design, has been developed over 18 years in partnership with every size of company, from seed-stage startups to Fortune 100 enterprise organizations. Strategic Product Design is the fastest, most effective way to create designs that deliver measurable results for FemTech product teams.

healthcare solution for antibiotic diagnostic, ai use in healthcare, medical innovation
Elderly patient consulting with pharmacist, patient centered design, solutions for health care
Mobile device showing digital therapeutic app, behavioral health design, dtx design

Let's get started

Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.

Tell us about your project and we’ll be in touch soon.
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