We partner with leading biopharma, life sciences and medical companies to create and validate SaMD, MedTech, HealthTech and DTx products that measurably improve patient health
At Guidea, we are passionate about creating a healthier future for everyone. We are more than just a design agency; we are a trusted partner for healthcare innovation. We understand your challenges, share your vision, and deliver clinically validated digital health solutions that have a measurable impact.
Breakthroughs in medtech, biotech, life sciences, and artificial intelligence and machine learning (AI/ML) are driving unprecedented changes in how healthcare is delivered. Healthcare companies can accelerate the rate of change by delivering products and services that improve health outcomes, enhance the patient and provider experience, and reduce costs while increasing the quality of care. Our diverse experience with the world’s top biopharma companies, medical institutions, hospitals, payers, and pharmacy benefit companies has given us a broad understanding of the healthcare space and how these systems must work together. Our extensive UX research with patients, caregivers and healthcare providers has given us a deep and detailed understanding of the challenges faced by the humans in these systems, and how we must craft empathetic solutions for real people in sometimes unimaginable circumstances.
We’re excited about the future of health innovation in specifically in the areas of:
Create products and services that measurably improve patient outcomes with our proprietary behavioral health design approach that's based on hundreds of hours of user research and dozens of clinical studies. As the researchers and designers for two of the earliest DTx apps to receive FDA approval and insurance reimbursement, we are excited to see the widespread adoption of this in patient solutions for preventative care, mental health, chronic condition management and remote therapies. Read about the successful partnership between our client, Evernorth, a Cigna subsidiary, and our client WellDoc to deliver virtual health coaching through the MD Live platform.
Harness the potential of emerging medical technologies--such as generative AI and LLMs to create personalized and engaging digital solutions for patients, powerful clinical decision support for providers, and population health insights and predictive analytics for payers and employers.
Check out our eBook on Designing Conversational AI for Patient Health.
Measure, analyze and optimize operations with digital twins, AI/ML, and predictive analytics. We’ve worked closely with large organizations on operational efficiencies, reducing errors, improving health outcomes, reducing excess downtime for resources, with custom service design and software solutions. Read about our work with Quantivly and their exciting digital twin solution for radiology operations
As a women-owned, women-led company we are dedicated to advancing innovation for women’s health and health equity. Female founders and female-centric health solutions receive a disproportionately low amount of investment from the private sector. We created Femovate in 2022 to accelerate the investment in, and launch of, female-centric health innovation. Our team works closely with early stage FemTech founders on product vision, go-to market strategy, woman-centered design innovation, MVP support, and delivering digital solutions for regulatory review and clearance or for commercial launch or enterprise rollout. Forbes recently highlighted Femovate and our founder Theresa Neil.
We excel in our chosen areas of focus. Here are the key domains we specialize in:
Biotech
Consumer Digital Product
CPG
Diagnostics
Digital Health
Educational Platform
Healthcare Software
Medical Device
Medical Procedure
Supplements
Telehealth
Therapeutic Drug
Regulated Devices
SaMD
DTx
Digital Platform Design for Amalgam Rx
Eight Year Partnership with ExpressScripts
Population Health Management Platform for Humana
BrightInsight Ecosystem Partner
AR Interface, Under NDA
UX Research & Design for Pattern.bio
FDA cleared Digital Therapeutics research & design
Human Factors Medical Device Testing
FDA cleared Digital Therapeutics for Somryst
Web Application Design & Testing
UX Research for Oxford Medical
OBI Digital Companion App under NDA
Healthcare provider tools for Jhpiego
Product Innovation & Design
UX Research & Design for ClosedLoop.ai
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Research & Digital Design for InsideRx
Prototyping & Testing
Prototyping and FDA testing for Neopenda
Unicorn
"Guidea’s talents are extraordinary, and the quality that really distinguishes them from other consultancies is their lack of hubris. They aren’t shy about sharing recommendations based on lessons learned from past projects, which is refreshing.”
Unicorn
“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. "
Unicorn
"Guidea’s creativity, partnership, responsiveness and plain hard work provided an awesome contribution to the team. I would certainly recommend your services should I have an opportunity to do so."
Unicorn
“We compared Guidea with many other strategy and design agencies. They impressed us with their experience in the digital health space. Every staff member with whom we have interacted possesses deep expertise within his or her respective fields.”
Unicorn
“Guidea has been instrumental in assisting with our full scale, enterprise wide transformation. From soup to nuts, there hasn't been a challenge or proposal yet that they couldn't help with, assist in, or flat out solve. In a word, Guidea is indispensable to me and the success of our design transformation.”
Unicorn
“They were able to understand a complex problem within a short timeline. The fresh ideas they brought really keyed us into better directions. They worked as a partner with us, and was as excited about our product as we are.”
Unicorn
"Their UI/UX skills are excellent. They had a deep understanding of the healthcare landscape, which was impressive."
Unicorn
“We selected Guidea as a UX partner because of their deep expertise in the digital health space and proven track record designing innovative patient and provider solutions. They have consistently delivered high quality insights, designs and human factors testing for our company, and we're looking forward to further collaboration.”
Unicorn
“Guidea energized us to reach higher and farther than we could on our own, while bringing in perspective from the industry as a respected UX veterans. They became part of our team, and corralled everyone from clinical, to UX, to analysis, design, development and QA and lead the project as though they were part of our company.”
Unicorn
"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."
Unicorn
“The team at Guidea works very well together. Collectively they have a tremendous breadth of knowledge in various creative areas. I was impressed with how they’re able to think through challenges involving complex biological data. There was no problem too difficult to for them to conquer."
Unicorn
"They didn’t just jump in and tell us how it’ll be done; they asked the right questions and came up with solutions in response. Overall, they had a very nuanced ability to create a collaborative environment, which was powerful and impactful for our product."
Our proven design methodology, Strategic Product Design, has been developed over 18 years in partnership with every size of company, from seed-stage startups to Fortune 100 enterprise organizations. Strategic Product Design is the fastest, most effective way to create designs that deliver measurable results for FemTech product teams.
Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.
