We partner with leading biopharma, life sciences and medical companies to create and validate SaMD, MedTech, HealthTech and DTx products that measurably improve patient health
At Guidea, we are passionate about creating a healthier future for everyone. We are more than just a design agency; we are a trusted partner for healthcare innovation. We understand your challenges, share your vision, and deliver clinically validated digital health solutions that have a measurable impact.
Breakthroughs in medtech, biotech, life sciences, and artificial intelligence and machine learning (AI/ML) are driving unprecedented changes in how healthcare is delivered. Healthcare companies can accelerate the rate of change by delivering products and services that improve health outcomes, enhance the patient and provider experience, and reduce costs while increasing the quality of care. Our diverse experience with the world’s top biopharma companies, medical institutions, hospitals, payers, and pharmacy benefit companies has given us a broad understanding of the healthcare space and how these systems must work together. Our extensive UX research with patients, caregivers and healthcare providers has given us a deep and detailed understanding of the challenges faced by the humans in these systems, and how we must craft empathetic solutions for real people in sometimes unimaginable circumstances.
We’re excited about the future of health innovation in specifically in the areas of:
Create products and services that measurably improve patient outcomes with our proprietary behavioral health design approach that's based on hundreds of hours of user research and dozens of clinical studies. As the researchers and designers for two of the earliest DTx apps to receive FDA approval and insurance reimbursement, we are excited to see the widespread adoption of this in patient solutions for preventative care, mental health, chronic condition management and remote therapies. Read about the successful partnership between our client, Evernorth, a Cigna subsidiary, and our client WellDoc to deliver virtual health coaching through the MD Live platform.
Harness the potential of emerging medical technologies--such as generative AI and LLMs to create personalized and engaging digital solutions for patients, powerful clinical decision support for providers, and population health insights and predictive analytics for payers and employers.
Check out our eBook on Designing Conversational AI for Patient Health.
Measure, analyze and optimize operations with digital twins, AI/ML, and predictive analytics. We’ve worked closely with large organizations on operational efficiencies, reducing errors, improving health outcomes, reducing excess downtime for resources, with custom service design and software solutions. Read about our work with Quantivly and their exciting digital twin solution for radiology operations
As a women-owned, women-led company we are dedicated to advancing innovation for women’s health and health equity. Female founders and female-centric health solutions receive a disproportionately low amount of investment from the private sector. We created Femovate in 2022 to accelerate the investment in, and launch of, female-centric health innovation. Our team works closely with early stage FemTech founders on product vision, go-to market strategy, woman-centered design innovation, MVP support, and delivering digital solutions for regulatory review and clearance or for commercial launch or enterprise rollout. Forbes recently highlighted Femovate and our founder Theresa Neil.
We excel in our chosen areas of focus. Here are the key domains we specialize in:
Digital Platform Design for Amalgam Rx
Eight Year Partnership with ExpressScripts
Population Health Management Platform for Humana
BrightInsight Ecosystem Partner
AR Interface, Under NDA
UX Research & Design for Pattern.bio
FDA cleared Digital Therapeutics research & design
Human Factors Medical Device Testing
FDA cleared Digital Therapeutics for Somryst
Web Application Design & Testing
UX Research for Oxford Medical
OBI Digital Companion App under NDA
Healthcare provider tools for Jhpiego
Product Innovation & Design
UX Research & Design for ClosedLoop.ai
Research & Digital Design for InsideRx
Prototyping & Testing
Prototyping and FDA testing for Neopenda
Unicorn
“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. "
Unicorn
"Guidea’s talents are extraordinary, and the quality that really distinguishes them from other consultancies is their lack of hubris. They aren’t shy about sharing recommendations based on lessons learned from past projects, which is refreshing.”
Unicorn
"The quality of the research conducted and the depth of analysis were impressive."
Unicorn
"Resources were always available, communicating clearly and with frequency...Their focus, diligence, curiosity, thoughtfulness, and quality outputs impressed us."
Unicorn
"Guidea's work has helped us save time and money. The design system they've implemented has a ton of benefits…The team has also helped us with research to have a greater footprint in our organization, which leads to savings because they've found the right problems to solve."
Unicorn
"Guidea staffed a project manager who was super available and receptive to our needs. I couldn't leave higher marks in this regard...The depth of knowledge in architecting design systems was unlike any prior team I've worked with."
Unicorn
"No suggestions for improvement. They are an excellent company that provides excellent results...They created high quality designs in the timeline that was created at the start of the engagement. They were wonderful to work with!"
Unicorn
"Guidea was very communicative throughout the entire project. Their team was open and detail-oriented, so we never had doubts...Overall, everything was absolutely phenomenal."
Unicorn
"The team delivered the tasks above and beyond the design process. Guidea embedded themselves in our team and became great assets to our business. The team was very passionate about the project and they provided great strategic direction."
Unicorn
"Compared to other research firms I've worked with in the past, Guidea is more specialized and thorough in their approach. They've really honed their skills around the customer experience aspect of research. They also continue to grow and expand their understanding of our industry."
Unicorn
"GUiDEA came highly recommended to me from teammates that had worked with them at two prior companies that I worked at. They were able to distill a complex set of requirements into a cohesive UI/UX experience."
Unicorn
"Theresa, Jessica and team came in to my company and provided not only much needed design direction, but also the strategy analysis our product team had been severely lacking. It was impressive to watch them pick up and run with our complex business subject matter in the Quantitative Risk space. I will forever be indebted to this firm for injecting our software products with a much needed direction."
Our proven design methodology, Strategic Product Design, has been developed over 18 years in partnership with every size of company, from seed-stage startups to Fortune 100 enterprise organizations. Strategic Product Design is the fastest, most effective way to create designs that deliver measurable results for FemTech product teams.
Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.