Design Innovation for Digital Health

We partner with digital healthcare leaders to create and validate MedTech and HealthTech products that improve patient outcomes.

Bluestar Welldoc App User Interface designed by Guidea
Guidea glucose monitor
Reveaix product demo
a dashboard statistic mockup with a doctor

40

Digital Health Products

600M

Users Worldwide

20

FDA/CE Approvals

40+

Clinical Trials

10

Innovation Awards

Research
Design
Breakthrough Digital Health Products

At Guidea, we are passionate about creating a healthier future for everyone. We are more than just a design agency; we are a trusted partner for healthcare innovation. We understand your challenges, share your vision, and deliver clinically validated digital health solutions that have a measurable impact.

Trusted by top health companies

Opportunities for Digital Health Innovation

Breakthroughs in medical technology, life sciences, and artificial intelligence and machine learning (AI/ML) are driving unprecedented change in how healthcare is delivered. Digital Health companies are leading this change by creating products and services that improve health outcomes, enhance the patient and provider experience, and reduce costs while increasing the quality of care. Digital Health teams face many challenges in this new environment, such as complying with complex and changing regulations, ensuring patient safety and data privacy, and proving clinical and economic value.

Digital Health Expertise

Clinical Decision Support

AR Interface, Under NDA

Clinical Diagnostics

UX Research & Design for Pattern.bio

WellDoc

Cognitive Behavior Therapy

Digital Therapy App Design for WellDoc

Cognoa

Digital Diagnostic Aid

Human Factors Medical Device Testing

Genedata

Genetics & Biosafety

Web Application Design & Testing

Global Maternal Health

UX Research for Oxford Medical

IoT Enabled Wearables

OBI Digital Companion App under NDA

Jhpiego

Labor & Delivery

App Design for Jhpiego

BrightInsight

Operating Room Innovation

Product Innovation & Design

Express Scripts

Pharmacy Benefits

Six Year Partnership with ExpressScripts

ClosedLoop.ai

Population Health (AI & ML)

UX Research & Design for ClosedLoop.ai

InsideRx

Prescription Programs

Research & Digital Design for InsideRx

BrightInsight

Regulated Medical Devices

BrightInsight Ecosystem Partner

Revealix

Thermal Imaging

Prototyping & Testing

Neopenda

Vital Sign Monitoring

Prototyping and FDA testing for Neopenda

View All Solutions
BrightInsight earns Frost & Sullivan's IoT Healthcare Solutions 2023 Global Company of the Year

Award Winning Partnerships

Most Innovative Digital Health Platform
BrightInsight
2022
Best SaaS Enabled Digital Health Platform
Amalgam Rx
2022
MedTech Breakthrough Award
WellDoc
2022
Named to the CB Insights’ Digital Health 150 List
Amalgam Rx
2022
Best in KLAS Award for Healthcare AI
ClosedLoop.ai
2022
Winner: AI Health Outcomes Challenge
ClosedLoop.ai
2021
MedTech Breakthrough: "Best Personal Health App"
WellDoc
2019
Bio-IT World Innovation Award Winner
Genedata
2018
eHealthcare Leadership Award
Johnson & Johnson
2016

What our Digital Health Partners Think

Unicorn

"Guidea’s talents are extraordinary, and the quality that really distinguishes them from other consultancies is their lack of hubris. They aren’t shy about sharing recommendations based on lessons learned from past projects, which is refreshing.”

Pam Nyberg - Humana
Pam Nyberg
Director of Experience Design
Humana

Unicorn

“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

Ben Klein - Johnson & Johnson
Ben Klein
Consumer Business Intelligence
Johnson & Johnson

Unicorn

"Guidea’s creativity, partnership, responsiveness and plain hard work provided an awesome contribution to the team. I would certainly recommend your services should I have an opportunity to do so."

James Morrisey-Novo Nordisk
James Morrissey
IT Marketing Systems
Novo Nordisk

Unicorn

“We compared Guidea with many other strategy and design agencies. They impressed us with their experience in the digital health space. Every staff member with whom we have interacted possesses deep expertise within his or her respective fields.”

Cliff Lee - Bright Insight
Cliff Lee
VP of Product
BrightInsight

Unicorn

“Guidea has been instrumental in assisting with our full scale, enterprise wide transformation. From soup to nuts, there hasn't been a challenge or proposal yet that they couldn't help with, assist in, or flat out solve. In a word, Guidea is indispensable to me and the success of our design transformation.”

Christina Vallery - Express Scripts
Christina Vallery
VP of UX
Express Scripts

Unicorn

“They were able to understand a complex problem within a short timeline. The fresh ideas they brought really keyed us into better directions. They worked as a partner with us, and was as excited about our product as we are.”

Zane Milakovic - InsideRx
Zane Milakovic
Director of Tech
InsideRx

Unicorn

"Their UI/UX skills are excellent. They had a deep understanding of the healthcare landscape, which was impressive."

Fiona Smythe - MedaSystems
Fiona Smythe
CEO
MedaSystems

Unicorn

“We selected Guidea as a UX partner because of their deep expertise in the digital health space and proven track record designing innovative patient and provider solutions. They have consistently delivered high quality insights, designs and human factors testing for our company, and we're looking forward to further collaboration.” 

Ferry Tamtoro - BrightInsight
Ferry Tamtoro
Co-founder
BrightInsight

Unicorn

“Guidea energized us to reach higher and farther than we could on our own, while bringing in perspective from the industry as a respected UX veterans. They became part of our team, and corralled everyone from clinical, to UX, to analysis, design, development and QA and lead the project as though they were part of our company.”

Anand Iyer - WellDoc
Anand Iyer
CSO
WellDoc

Unicorn

"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."

Sona Shah - Neopenda
Sona Shah
Founder
Neopenda

Unicorn

“The team at Guidea works very well together. Collectively they have a tremendous breadth of knowledge in various creative areas. I was impressed with how they’re able to think through challenges involving complex biological data. There was no problem too difficult to for them to conquer."

Ben Adamczyk - Genedata
Ben Adamczyk
Product Manager
Genedata

Unicorn

"They didn’t just jump in and tell us how it’ll be done; they asked the right questions and came up with solutions in response. Overall, they had a very nuanced ability to create a collaborative environment, which was powerful and impactful for our product."

Andrew Eye - ClosedLoop.ai
Andrew Eye
Founder & CEO
ClosedLoop.ai

Strategic Product Design for Digital Health Solutions

Our proven design methodology, Strategic Product Design, has been developed over 18 years in partnership with every size of company, from seed-stage startups to Fortune 100 enterprise organizations. Strategic Product Design is the fastest, most effective way to create designs that deliver measurable results for FemTech product teams.

Pharmacist and patient

Let's get started

Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.

Tell us about your project and we’ll be in touch soon.
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