Design Innovation for Digital Health

We partner with digital healthcare leaders to create and validate MedTech and HealthTech products that measurably improve patient outcomes.

Bluestar Welldoc App User Interface designed by Guidea
Guidea glucose monitor
Reveaix product demo
a dashboard statistic mockup with a doctor


Digital Health Products


Users Worldwide


FDA/CE Approvals


Clinical Trials


Innovation Awards

Breakthrough Digital Health Products

At Guidea, we are passionate about creating a healthier future for everyone. We are more than just a design agency; we are a trusted partner for healthcare innovation. We understand your challenges, share your vision, and deliver clinically validated digital health solutions that have a measurable impact.

Trusted by top health companies

Opportunities for Digital Health & MedTech Innovation

Breakthroughs in medical technology, life sciences, and artificial intelligence and machine learning (AI/ML) are driving unprecedented change in how healthcare is delivered. Digital Health companies are leading this change by creating products and services that improve health outcomes, enhance the patient and provider experience, and reduce costs while increasing the quality of care. Digital Health teams face many challenges in this new environment, such as complying with complex and changing regulations, ensuring patient safety and data privacy, and proving clinical and economic value.

Behavioral Health

Create products and services that measurably improve patient outcomes with our proprietary behavioral health design approach that's based on thousands of hours of user research and dozens of clinical studies

Emerging Technologies

Harness the potential of emerging medical technologies--such as digital health, AI, telemedicine, and self-management--to create personalized and engaging Digital Health solutions for patients and providers


Ensure compliance with evolving regulations with Guidea’s proven research and design methods optimized for MedTech & HealthTech products and services


Build and scale your platform and design team with world-class DesignOps and ResearchOps expertise

Digital Health Expertise

Digital Platform Design

Digital Platform Design for Amalgam Rx

Pharmacy Benefits

Eight Year Partnership with ExpressScripts

Population Health Management Platform

Population Health Management Platform for Humana

Regulated Medical Devices

BrightInsight Ecosystem Partner

Clinical Decision Support

AR Interface, Under NDA

Clinical Diagnostics

UX Research & Design for

Cognitive Behavior Therapy

FDA approved Digital Therapeutics research & design

Digital Diagnostic Aid

Human Factors Medical Device Testing

Digital Therapeutics

FDA approved Digital Therapeutics for Somryst

Genetics & Biosafety

Web Application Design & Testing

Global Maternal Health

UX Research for Oxford Medical

IoT Enabled Wearables

OBI Digital Companion App under NDA

Labor & Delivery

Healthcare provider tools for Jhpiego

Operating Room Innovation

Product Innovation & Design

Population Health (AI & ML)

UX Research & Design for

Prescription Programs

Research & Digital Design for InsideRx

Thermal Imaging

Prototyping & Testing

Vital Sign Monitoring

Prototyping and FDA testing for Neopenda

View All Solutions
BrightInsight earns Frost & Sullivan's IoT Healthcare Solutions 2023 Global Company of the Year

Award Winning Partnerships

Most Innovative Digital Health Platform
Best SaaS Enabled Digital Health Platform
Amalgam Rx
MedTech Breakthrough Award
Named to the CB Insights’ Digital Health 150 List
Amalgam Rx
Best in KLAS Award for Healthcare AI
Winner: AI Health Outcomes Challenge
MedTech Breakthrough: "Best Personal Health App"
Bio-IT World Innovation Award Winner
eHealthcare Leadership Award
Johnson & Johnson

What our Digital Health Partners Think


"Guidea’s talents are extraordinary, and the quality that really distinguishes them from other consultancies is their lack of hubris. They aren’t shy about sharing recommendations based on lessons learned from past projects, which is refreshing.”

Pam Nyberg - Humana
Pam Nyberg
Director of Experience Design


“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

Ben Klein - Johnson & Johnson
Ben Klein
Consumer Business Intelligence
Johnson & Johnson


"Guidea’s creativity, partnership, responsiveness and plain hard work provided an awesome contribution to the team. I would certainly recommend your services should I have an opportunity to do so."

James Morrisey-Novo Nordisk
James Morrissey
IT Marketing Systems
Novo Nordisk


“We compared Guidea with many other strategy and design agencies. They impressed us with their experience in the digital health space. Every staff member with whom we have interacted possesses deep expertise within his or her respective fields.”

Cliff Lee - Bright Insight
Cliff Lee
VP of Product


“Guidea has been instrumental in assisting with our full scale, enterprise wide transformation. From soup to nuts, there hasn't been a challenge or proposal yet that they couldn't help with, assist in, or flat out solve. In a word, Guidea is indispensable to me and the success of our design transformation.”

Christina Vallery - Express Scripts
Christina Vallery
VP of UX
Express Scripts


“They were able to understand a complex problem within a short timeline. The fresh ideas they brought really keyed us into better directions. They worked as a partner with us, and was as excited about our product as we are.”

Zane Milakovic - InsideRx
Zane Milakovic
Director of Tech


"Their UI/UX skills are excellent. They had a deep understanding of the healthcare landscape, which was impressive."

Fiona Smythe - MedaSystems
Fiona Smythe


“We selected Guidea as a UX partner because of their deep expertise in the digital health space and proven track record designing innovative patient and provider solutions. They have consistently delivered high quality insights, designs and human factors testing for our company, and we're looking forward to further collaboration.” 

Ferry Tamtoro - BrightInsight
Ferry Tamtoro


“Guidea energized us to reach higher and farther than we could on our own, while bringing in perspective from the industry as a respected UX veterans. They became part of our team, and corralled everyone from clinical, to UX, to analysis, design, development and QA and lead the project as though they were part of our company.”

Anand Iyer - WellDoc
Anand Iyer


"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."

Sona Shah - Neopenda
Sona Shah


“The team at Guidea works very well together. Collectively they have a tremendous breadth of knowledge in various creative areas. I was impressed with how they’re able to think through challenges involving complex biological data. There was no problem too difficult to for them to conquer."

Ben Adamczyk - Genedata
Ben Adamczyk
Product Manager


"They didn’t just jump in and tell us how it’ll be done; they asked the right questions and came up with solutions in response. Overall, they had a very nuanced ability to create a collaborative environment, which was powerful and impactful for our product."

Andrew Eye -
Andrew Eye
Founder & CEO

Strategic Product Design for Digital Health Solutions

Our proven design methodology, Strategic Product Design, has been developed over 18 years in partnership with every size of company, from seed-stage startups to Fortune 100 enterprise organizations. Strategic Product Design is the fastest, most effective way to create designs that deliver measurable results for FemTech product teams.

Pharmacist and patient

Let's get started

Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.

Tell us about your project and we’ll be in touch soon.
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