Capabilities

We are a full-service design agency that does it all. Whether you need product innovation, research, strategy, design, validation or DesignOps (or all of the above), we have you covered.

Guidea team collaborating
Guidea team collaborating
Guidea team whiteboard session

'05

Established

in Austin, Texas

Trusted

Design Partner

300+

Live Products

8 Unicorns

85%

Clients

Extend Engagements

Why Strategic Product Design?

Consistently delivering ROI in complex domains

Designing products that consistently deliver ROI is uniquely difficult, especially in complex domains. Before delving right into product development, we consider the goals of the product and how they align with your business objectives. With our tried and true approach and a team of experts with over 18 years of experience, we are more than capable of taking on any challenge.

Our Capabilities

The breadth and scope of our capabilities set us apart. We can support every aspect of your project, from research to strategy to design and beyond.

Design Research

UX Research for Product & Design Innovation and Go To Market Strategy

Product Strategy

Research Driven, Market Validated Product Roadmap & Design Plan

Design Thinking

Workshop Facilitation and Training for Alignment and Design Innovation

Product Design

Complete Digital Design for Mobile Apps, Web Apps, Wearables, IoT

Prototyping

Interactive Simulations for Validation, Demos and Proof of Concept

Validation

Formative and Summative Studies for Concept Validation or HFE Testing

Design Ops

Building High Performance UX Design & Research Teams

Design Systems

Scalable Figma Design Systems plus Organizational Training & Rollout

Strategic Product Design Process

Our unique approach leads to innovative, high-performance products time and again. We meet each team where they are, and create a custom plan for every engagement across the four phases of our proprietary process.

“In a word, Guidea is indispensable to me and the success of our design transformation.”

Christina Vallery from Express Scripts

Innovate

Develop a proven product hypothesis

Launch

Ship a validated Minimum Viable Product

Sprint

Iteratively deliver high-impact product enhancements

Scale

Establish a robust platform and DesignOps framework

Deep Industry Experience

We have 18 years’ experience across almost every conceivable domain. Whatever your challenge, we have probably seen it before, enabling us to work faster and with greater precision than anyone else.

Who We’ve Worked With

We build long-lasting partnerships with our clients

Our Clients Become Partners

We’re consistently rated 5 stars with an 85% client retention rate

"With Guidea, I always knew I was going to get high quality work, excellent communication - all on time and on budget. Their designers and researchers felt like natural extensions of the team and always impressed even the toughest stakeholders."

Alicia Nachman
,
Vice President of UX
MacMillan

Unicorn

"With Guidea, I always knew I was going to get high quality work, excellent communication - all on time and on budget. Their designers and researchers felt like natural extensions of the team and always impressed even the toughest stakeholders."

Alicia Nachman
Vice President of UX
MacMillan

“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

Ben Klein
,
Consumer Business Intelligence
Johnson & Johnson

Unicorn

“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

Ben Klein
Consumer Business Intelligence
Johnson & Johnson

"Guidea has been instrumental in partnering with our design team for the modernization of major offerings in our AI Applications portfolio. My experience with Guidea is that they bring only top-notch designers, researchers and strategists to our engagements and produce high quality results."

Joe Berti
,
VP of AI Applications, IBM Watson
IBM

Unicorn

"Guidea has been instrumental in partnering with our design team for the modernization of major offerings in our AI Applications portfolio. My experience with Guidea is that they bring only top-notch designers, researchers and strategists to our engagements and produce high quality results."

Joe Berti
VP of AI Applications, IBM Watson
IBM

"Guidea has been a fantastic UX and design partner for us. What I really appreciate about the team is their creativity and problem solving throughout the course of the project. We needed to communicate complex use cases, and at each stage of the project, Guidea worked with us on innovative solutions to get this done. The team has excellent project management and communication skills as well - which helped us deliver the projects on time and within budget.”

Olga Kazakova
,
Head of GTM Product Marketing
Miro

Unicorn

"Guidea has been a fantastic UX and design partner for us. What I really appreciate about the team is their creativity and problem solving throughout the course of the project. We needed to communicate complex use cases, and at each stage of the project, Guidea worked with us on innovative solutions to get this done. The team has excellent project management and communication skills as well - which helped us deliver the projects on time and within budget.”

Olga Kazakova
Head of GTM Product Marketing
Miro

Let's get started

Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.

Tell us about your project and we’ll be in touch soon.
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