Our Clients Become Partners

"Guidea’s talents are extraordinary, and the quality that really distinguishes them from other consultancies is their lack of hubris. They aren’t shy about sharing recommendations based on lessons learned from past projects, which is refreshing.”

“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

"Guidea’s creativity, partnership, responsiveness and plain hard work provided an awesome contribution to the team. I would certainly recommend your services should I have an opportunity to do so."

“We compared Guidea with many other strategy and design agencies. They impressed us with their experience in the digital health space. Every staff member with whom we have interacted possesses deep expertise within his or her respective fields.”

“Guidea has been instrumental in assisting with our full scale, enterprise wide transformation. From soup to nuts, there hasn't been a challenge or proposal yet that they couldn't help with, assist in, or flat out solve. In a word, Guidea is indispensable to me and the success of our design transformation.”

“They were able to understand a complex problem within a short timeline. The fresh ideas they brought really keyed us into better directions. They worked as a partner with us, and was as excited about our product as we are.”

"Their UI/UX skills are excellent. They had a deep understanding of the healthcare landscape, which was impressive."

“We selected Guidea as a UX partner because of their deep expertise in the digital health space and proven track record designing innovative patient and provider solutions. They have consistently delivered high quality insights, designs and human factors testing for our company, and we're looking forward to further collaboration.” 

“Guidea energized us to reach higher and farther than we could on our own, while bringing in perspective from the industry as a respected UX veterans. They became part of our team, and corralled everyone from clinical, to UX, to analysis, design, development and QA and lead the project as though they were part of our company.”

"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."

“The team at Guidea works very well together. Collectively they have a tremendous breadth of knowledge in various creative areas. I was impressed with how they’re able to think through challenges involving complex biological data. There was no problem too difficult to for them to conquer."

"They didn’t just jump in and tell us how it’ll be done; they asked the right questions and came up with solutions in response. Overall, they had a very nuanced ability to create a collaborative environment, which was powerful and impactful for our product."

"Theresa, Jessica and team came in to my company and provided not only much needed design direction, but also the strategy analysis our product team had been severely lacking. It was impressive to watch them pick up and run with our complex business subject matter in the Quantitative Risk space. I will forever be indebted to this firm for injecting our software products with a much needed direction."

"GUiDEA came highly recommended to me from teammates that had worked with them at two prior companies that I worked at. They were able to distill a complex set of requirements into a cohesive UI/UX experience."

"Compared to other research firms I've worked with in the past, Guidea is more specialized and thorough in their approach. They've really honed their skills around the customer experience aspect of research. They also continue to grow and expand their understanding of our industry."

"The team delivered the tasks above and beyond the design process. Guidea embedded themselves in our team and became great assets to our business. The team was very passionate about the project and they provided great strategic direction."

"Theresa and her team have a talent and vision for software design that I've never experienced. I had a vision for what I wanted my B2B software to look like and they amplified it times 1000! They took my ideas and built upon them. The designs they produced were so professional we were able to get paid pre-orders before even launching! Highly recommend."

"Working with Guidea was an education in UI/UX. They started and ended with our customers, getting deep into the minds and emotions of the mothers that are the center of our business. They quickly brought experts onto the team that provided value into the mission holistically, adopting our goals and even adding to them...And of course, in brand with their entire mission, they efficiently brought designs to validation with users across the nation."

"Guidea was very communicative throughout the entire project. Their team was open and detail-oriented, so we never had doubts...Overall, everything was absolutely phenomenal."

"No suggestions for improvement. They are an excellent company that provides excellent results...They created high quality designs in the timeline that was created at the start of the engagement. They were wonderful to work with!"

"Guidea staffed a project manager who was super available and receptive to our needs. I couldn't leave higher marks in this regard...The depth of knowledge in architecting design systems was unlike any prior team I've worked with."

"Guidea's work has helped us save time and money. The design system they've implemented has a ton of benefits…The team has also helped us with research to have a greater footprint in our organization, which leads to savings because they've found the right problems to solve."

"Resources were always available, communicating clearly and with frequency...Their focus, diligence, curiosity, thoughtfulness, and quality outputs impressed us."

"The Guidea team did more than just run a set of interviews; they became creative contributors to the design team. When it came time for report-outs, there was no wasted front material with a summary of the purposes and blah blah blah... We just got right to the research findings and engaged in an interpretive discussion. The team felt less like a supplier to us and more like part of the development team. Very highly recommended."

"We keep pinching ourselves when we think about how fortunate we were to have won a FEMOVATE 2023 sponsorship. The experience of working with Theresa and her team at Guidea has been an absolute dream. They brought a genuine curiosity about the function of our perinatal patient safety software/the experience of our end users together with a deep commitment to elevating the design aesthetics and user experience of our platform. The Guidea team is organized, creative, collaborative, and FUN. We have benefitted immensely from their expertise in data visualization and user-centered design and would be thrilled to work with them again!"

"The quality of the research conducted and the depth of analysis were impressive."

"The expertise, experience, guidance, and final product provided by the Guidea team is an invaluable resource for any FemTech, women's health, or medical company looking to enhance their UI experience. Theresa and her team is knowledgable, organized, and offers a dynamic thought process that was enlightening, enjoyable, and gives any company a competitive edge in the industry."

"Guidea's team are amazing in helping companies navigate the complex world of UX, they really bring in a new perspective and provide expertise at the highest level. Theresa is brilliant in her field and a true pleasure to work with. Even with an existing UX team, I highly recommend working with Guidea, as they will always find new ways to improve any project and help implement vast changes for the end users. Thank you for your work with Prosoma."

"Working with Theresa and her team at Guidea was a delight. They provided us with amazing user insight and design to improve very complex workflows in our software. I would highly recommend them to any UX/UI design for digital health products."

"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."

"Theresa and her team have such vast knowledge and understanding for ux and design. They really cater to your needs, stage of growth and needs (which are ever changing as a startup). They've been a pleasure to work with."

"Our Guidea team led our new design team through a thoughtful and insightful process - grounded in user research, guided by their deep and relevant experience, and reflecting our vision for the app. Guidea really delivered above our expectations."

"Eli has worked with Guidea now for several months on the user experience of our mobile app, which is one component of our hormone monitoring system. Beyond providing extensive knowledge on best practices for designing the UX medical devices with a paired mobile app, Guidea investigated what objectives we wanted our users to achieve and created lo-fi and hi-fi wireframes to test with users and guide the requirements for our software developers."

"From day one working with Theresa and her team it has been an immersive and enlightening experience. The team are highly experienced, knowledgeable, and supportive throughout, bringing new perspectives to the product strategy, ux research, and overall UI design."

"Working with Guidea has been so amazing. With their expertise, we feel we can create a product of high quality! Additionally, we feel supported and truly started to understand what UX design means, which will be of enormous help for future projects. Their experience has given us insights that we could not easily find elsewhere! The workshops are always productive and appreciated, with feelings of inspiration."

"Guidea has a team of dedicated designers and researchers who have a deep understanding of the unique challenges and requirements of the MedTech industry. I was thoroughly impressed with the knowledge and experience they bring to the table. For a small startup like us, working with Guidea was a real eye opener! They took the time to understand our business and user needs and worked collaboratively with us to develop a customized solution that addressed our specific challenges. Thank you Guidea!"

"Working with Guidea was amazing, from the first moment to the last they really got us. Their advice and knowledge is second to none. We will absolutely be using them in the future."

"Guidea has been fantastic. They have gone above and beyond to help us build a phenomenal product that users love and their medtech expertise has been invaluable. As a femtech company dedicated to clinical robustness, Guidea has been equally committed to basing their UX designs off of patient research to help us build a product of efficacy. I absolutely recommend them to medtech and femtech companies."

"Working with Theresa and the team from Guidea was an amazing experience. They helped us with amazing updates to our UX and allow the true value of our assessment show through. They did an amazing job with the visual design as well for legibility as well! Thank you so much! We cannot wait to launch the new and improved app!"

"I have had the pleasure of working with Guidea through some support we won that was provided by them - it's been a massive and hugely positive experience for us."

Theresa Neil and her team at Guidea are outstanding partners. The Guidea team brought their considerable experience in FemTech and MedTech to help us design our patient monitor UI. Their approach to design is creative, strategic, and centered around our users. They also went out of their way to point us to additional opportunities in their network to help us grow our brand and business. I highly recommend partnering with Guidea for their exceptional service and UX design!

"Theresa and her team have a talent and vision for software design that I've never experienced. I had a vision for what I wanted my B2B software to look like and they amplified it times 1000! They took my ideas and built upon them. The designs they produced were so professional we were able to get paid pre-orders before even launching! Highly recommend."

"We had the opportunity to work with Theresa and the Guidea team when we won a sponsorship through the FEMOVATE 22 Program. The team was amazing to work with. With their help, we created a stylish and user friendly design for our app to evaluate embryo health. This was no small feat- there were lots of nuances and complexities which needed to be addressed. Throughout the process, the team was thoughtful, insightful and really took our users needs into consideration. They accelerated our company's launch and trajectory significantly! Their enthusiasm for "fem tech" and entrepreneurship is palpable and my team and I look forward to collaborating on future projects with Guidea together!"

"Five stars simply is not enough! From the beginning, it was evident that the Guidea team had a deep understanding of the unique challenges and opportunities within healthcare and the FemTech space. Their commitment to a user-focused approach and attention to detail is truly commendable."

"Since I first got introduced to the Guidea company I was amazed by the team, their professionalism and support they provide to the founders. Working with Guidea was and is an absolute pleasure. Guidea has helped us on many aspects including building UX landing pages within the shortest period of time."

"Having an understanding of health tech and the extensive needs in the UI/UX meant that the changes we needed to make to our screens were easy and seamless."

"I had the pleasure of collaborating with Guidea recently, and the experience exceeded all my expectations. From the initial consultation to the final product delivery, every process step was marked by professionalism, creativity, and a genuine commitment to excellence."

"Working with the team at Guidea was a game changing experience for us at joni. We came into the project with an idea of a strategic direction for one of our channels and through lots of research, discussion and learnings, we now have a very clear path forward. This would not have been possible without the help of Nikki, Karin and the rest of the team at Guidea."

"I can't recommend Guidea's UX services highly enough. Their partnership with Betty's Co., through their Femovate grant competition, helped us transform our patient's digital experience. Guidea's deep understanding of the FemTech landscape is a major differentiator. They aren't just UX designers, they're champions for women's wellbeing. This translates into products that are not only user-friendly but also sensitive to the unique needs of women."

"Working with Guidea was an education in UI/UX. They started and ended with our customers, getting deep into the minds and emotions of the mothers that are the center of our business. They quickly brought experts onto the team that provided value into the mission holistically, adopting our goals and even adding to them...And of course, in brand with their entire mission, they efficiently brought designs to validation with users across the nation."

"The Guidea team did more than just run a set of interviews; they became creative contributors to the design team. When it came time for report-outs, there was no wasted front material with a summary of the purposes and blah blah blah... We just got right to the research findings and engaged in an interpretive discussion. The team felt less like a supplier to us and more like part of the development team. Very highly recommended."

"Our experience working with Guidea was one of the best collaborations we've had as a company. They had the patience to understand all our needs and come up with a proposal that matched our expectations and more. The final results have been implemented and are working great with our partners and users. We are looking forward to working with them again soon."

"Patient, insightful, knowledgeable and helped me shaped my thoughts! The people are excellent! I thoroughly enjoyed the time with them."

"We keep pinching ourselves when we think about how fortunate we were to have won a FEMOVATE 2023 sponsorship. The experience of working with Theresa and her team at Guidea has been an absolute dream. They brought a genuine curiosity about the function of our perinatal patient safety software/the experience of our end users together with a deep commitment to elevating the design aesthetics and user experience of our platform. The Guidea team is organized, creative, collaborative, and FUN. We have benefitted immensely from their expertise in data visualization and user-centered design and would be thrilled to work with them again!"

"The expertise, experience, guidance, and final product provided by the Guidea team is an invaluable resource for any FemTech, women's health, or medical company looking to enhance their UI experience. Theresa and her team is knowledgable, organized, and offers a dynamic thought process that was enlightening, enjoyable, and gives any company a competitive edge in the industry."

"Guidea's team are amazing in helping companies navigate the complex world of UX, they really bring in a new perspective and provide expertise at the highest level. Theresa is brilliant in her field and a true pleasure to work with. Even with an existing UX team, I highly recommend working with Guidea, as they will always find new ways to improve any project and help implement vast changes for the end users. Thank you for your work with Prosoma."

"Working with Theresa and her team at Guidea was a delight. They provided us with amazing user insight and design to improve very complex workflows in our software. I would highly recommend them to any UX/UI design for digital health products."

"Nikki was fantastic to work with. She really just "got" what we were trying to do, and brought an innovative, curious, and empathetic lens to the work. She was super prompt, kept the project on its timeline and helped to work within our budget restraints."

"Partnering with Guidea has been a pleasure and has driven my team to take a deeper look into our metrics and user behavior, ultimately unlocking additional engagement and revenue. We've also discovered new opportunities to truly delight our moms (users) across our software. Two standout achievements I want to highlight are our improved onboarding process, expertly led by Theresa, who facilitated a seamless new flow, and the invaluable user surveys, led by Nikki, that guided us in crafting a more effective product roadmap based on direct feedback from our users."

"Partnering with Guidea via our participation in their Femovate program has already made a noticeable difference in our Care Squads program. We’ve implemented their U/X design suggestions and can see the positive impact in how our members are connecting and engaging more smoothly. While the program is still ongoing, and we’re eager to see the full results, it’s clear that their insights are making a meaningful difference. Their dedication to our mission of health equity is evident in every step, and we’re excited to continue working together to support the women in our community."

"Working with the Femovate team has been a true pleasure. Professional, creative and supportive from start to finish, Kathi and Karin provided us with precious insights: they understood our needs and provided the right guidance with our UX, storyboard and test scripts. We now know who to reach out to for our short and long term needs!"

"Guidea's women's health experience is so extensive that we felt that we were talking the same language and it was fast to get started. They already understood the mindsets of our users as well as basic biological concepts."

"Guidea has deep experience in women's health so rather than starting from zero, we were starting from shared understanding. Guidea's user interviews were powerful to deepen our understanding of a new customer segment . We believe that their help has been instrumental in the success of our newly launched product -- built by women, for women."

"We have enjoyed the work we have done so far with Guidea. The team where fast to understand the complexity of stakeholder landscape our product must fit into. This understanding shows in the value that their solution to the project creates. Further has their work contributed to us staying in the lowest classification (according to the MDR) as possible. Making it possible for us to enter the marked one year faster than otherwise."

"We had the absolute pleasure of working with Guidea on UX designs for our healthtech solution, as part of the Femovate programme. From the beginning, the process has been easy, straightforward and enjoyable. Theresa and Karin were incredibly supportive and highly professional at every stage of the partnership. We had a number of pivots in what we needed and they patiently guided us through this, helping us pin down our product strategy, UX design for key workflows, and design kits. They are deeply dedicated and experienced in this sector, and I am very much looking forward to working with them further in future."

"Guidea has created hundreds of designs for my development team to reference. Their work is super professional. The designs are well thought out, user friendly, visually appealing, and most importantly, clearly documented for developers."

"Guidea has been a fantastic UX and design partner for us. What I really appreciate about the team is their creativity and problem solving throughout the course of the project. We needed to communicate complex use cases, and at each stage of the project, Guidea worked with us on innovative solutions to get this done. The team has excellent project management and communication skills as well - which helped us deliver the projects on time and within budget.”

"Guidea has been instrumental in partnering with our design team for the modernization of major offerings in our AI Applications portfolio. My experience with Guidea is that they bring only top-notch designers, researchers and strategists to our engagements and produce high quality results."

“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

"They’ve always gone above and beyond. We work closely with them, and we’re really happy. My team basically considers Guidea as our team. They’re very knowledgeable in their field and are experts in usability and UX areas, information architecture, research, and wireframing. They’re top-notch."

"Guidea has provided a huge amount of work, which is super helpful for us as an early-stage tech group. They’ve certainly accelerated our scalability from a product perspective."

“From day one, Guidea consistently blew away our team’s idea of what a strategic partner could be.”

"In my 20+ years of new product development I’ve never worked with a better UX design team than Guidea. They set the standard. Their designs for us in the early days of Onit were spot on. When engaging a designer, it’s relatively easy to determine from a portfolio whether they generate attractive designs. But, it’s very difficult to judge how well their designs successfully solve problems. Theresa’s team demonstrated a rapid understanding of our domain specific issues. That was particularly challenging given that we were inventing new ways to solve a wide set of workflow problems that we didn’t fully ourselves. Guidea’s work was timely, professional and always presented in a way that made review with users and internal stakeholders exceptionally easy."

"They are experts in design thinking and taking a step back to truly understand user needs to develop a solution that doesn't just become an artifact, but instead develop a plan of action to bring the idea to life in near term and future iterations."

"Guidea ended up being exactly what we needed. They were able to ramp up quickly on the domain, leverage our work to date, and worked closely with product management and engineering to really accelerate our product timelines. This is the second time I have worked with Guidea and both product launches have been extremely successful, not only from a vendor-supplier partnership perspective, but more importantly because the end result of the project was extremely well received by both the market and our user base." 

"The insights from the project were incredibly valuable. In fact, we have pivoted slightly and with more intense focus on a particular area of the product/solution. Rebecca and team were fantastic - full of great insights, detailed work artifacts, and moved with speed and precision. Our team at Protect AI has grown and we've used the Guidea work as a foundation for our current development. Job well done."

"The experience [working with Guidea] was great. We had a very old version of the product to start with and had to redesign the UX from the ground up. They thought out-of-the-box and came up to speed on the domain quickly. Ultimately the end result is what impressed me the most."

“Guidea took time to learn our domain and provide a tailor-made solution. They were creative and found a good balance between making the product both modern and functional. We received national recognition for this product, being named a leader in the intelligent IT operation space in the Forrester Wave report. Within a year, the pipeline for our product has grown and now makes up between 60%–85% of our sales.” 

"They were really experienced, and the team understood what business outcome we were trying to get. Also, they had senior and skilled people that helped us figure out our goal, and then they created designs that achieved that outcome. Some other companies have more artistic rendition than an objective perspective. However, Guidea was great at backing up our strategy with their design skills."

"Guidea was extremely knowledgeable on our target personas, Ph.D. Data Scientists. They’d already spoken to people in that niche area. The team was off-the-charts with how professional and organized they were in guiding us through the process."

"Along the way, everyone on the team was extremely enthusiastic, immersing themselves fully in the details of our project and industry. Our platform is niche and complicated. Ryan was especially dedicated to understanding all aspects of the process to tell our story through design as effectively as possible. Their attention to detail and enthusiasm really stood out."

"I have engaged with Guidea on two occasions and in both cases Theresa and her team delivered far beyond expectations. They use their broad knowledge and experience to dig deep into the UX request, past what we (the client) thought we wanted, and into what we actually needed."

"Worked with Guidea to build an innovate and market leading enterprise mobile solution for the enterprise asset management and asset performance management industry. The designers were knowledgeable, creative, professional and integrated with our team seamlessly as trusted advisors."

"I contracted with Guidea for a user experience need we had on my team. Theresa and the staff at Guidea were very professional and delivered high-quality work on time. I'd love to work with them again."

"I have closely worked with Theresa and her team at Guidea twice on very challenging, category defining products. Both the times I was amazed at the excellent work delivered by her and team. The quality, attention to detail, communication and the overall thought process is top notch. I have worked with a number of design agencies across the globe and Theresa / Guidea is at the very top of my recommendation list."

"My team worked with Guidea at IBM and we had fantastic results. Our design initiatives ranged from design system updates to information architecture re-designs, to entirely new AI innovation workstreams. As a design manager for the team, I frequently relied on Guidea to augment our design team, and as a result, I was able to deliver impressive results for our business. The outcomes included 38 new patterns for our design system library, a new IA for 40% of the product, and new product roadmap capabilities that clients love. I highly recommend Guidea as a partner."

"Client was more than satisfied with their work...Work was done exactly as they said it would be...[both the employee] and Guidea were very responsive."

"With Guidea, I always knew I was going to get high quality work, excellent communication - all on time and on budget. Their designers and researchers felt like natural extensions of the team and always impressed even the toughest stakeholders."

"Good designs age well, and, six years later, we’re still using key ideas developed in our engagement. Their depth and breadth of experience stood out to us." 

"When working with a design team, you want them to be conceptual thinkers and bring a new perspective with a north start on the user. Hidden value is when they also get the industry problems & context really quickly. This makes the conceptual ideas real & useful when implementing. The combination of these skills are rare & Guidea's teams have in my experience brought this to the table."

"We engaged Guidea for dozens of design innovation and execution projects at PayPal over a ten year time period. Their deep expertise in FinTech as well as mobile design strategy allowed us to quickly launch innovative experiences across the globe. For customers, merchants and PayPal partners including Discover, Home Depot. Starbucks and others. Their longest running success was Mobile Express Checkout, which helped provide a 33.7% spike in conversion rates for merchants and scaled to process billions in mobile payments annually by 2015. I wouldn't hesitate to hire them again."

"Guidea has created hundreds of designs for my development team to reference. Their work is super professional. The designs are well thought out, user friendly, visually appealing, and most importantly, clearly documented for developers."

"The project went very smoothly."

"They’ve always gone above and beyond. We work closely with them, and we’re really happy. My team basically considers Guidea as our team. They’re very knowledgeable in their field and are experts in usability and UX areas, information architecture, research, and wireframing. They’re top-notch."

"Guidea’s biggest asset is their research-driven design. Other companies might make research part of what they do, but research is the center of what Guidea does. Something that really stood out about working with Guidea was that we got their top talents working on our project, which made a huge difference."

"The UI designs Guidea delivered were leaps and bounds better than what we started with: grounded in user research, systematized, and beautiful. Our users loved the updates to our web app and the internal team was really excited by the momentum that work delivered." 

"I really enjoyed that they’re a boutique design firm; they provided a personal touch and personal attention. We worked with really talented and dedicated people who listened to our needs and expectations, acting as active partners during those discussions, and creating a very collaborative environment."

"Working with Guidea was one of the best decisions we’ve made, because of the breadth of experience that they have working in different industries. They brought all of that knowledge and insight to bear and really delivered some powerful insights on specific questions that helped guide the product strategy."

The team is flexible and adapts its approach to suit the individuality of the challenge. Guidea (A Theresa Neil Design Company) does not rely on scripted approaches and instead addresses each project on a case by case basis. It always felt as if they were highly engaged and thinking about the problem as thoughtfully as we were. They are one of the most creative vendors I’ve had the opportunity to work with."

"With Guidea, we were very clear and confident on what direction we needed to take after the project was completed."

"Theresa Neil's strategic approach and her UX/UI team were able to understand the mobile app approach quickly, audience needs, and current situation to make immediate, impactful recommendations utilizing a heuristic review approach and industry expertise to help ensure a world-class UX/UI."

"Theresa and her team were a great partner when we redesigned a whole analytical financial platform and set the path for good usability for years to follow. We did thorough market research and planning to get us a great new experience. Executives, internal staff, the sales teams and clients loved the new designs. It would be great to work with Theresa and her team again."

"Theresa was an excellent resource for us during our experience at Techstars. She provided some great assistance on the UX and design front!"

"The team from Guidea was instrumental in designing the dashboard that our customers use and led to hundreds of thousands of revenue dollars. They also played a key role in building the design system which has made the design and engineering teams about 30% more efficient than they used to be... I could not be happier with the deliverables."