Our Clients Become Partners

We’re consistently rated 5 stars with an 82% client retention rate

Unicorn

"Guidea’s talents are extraordinary, and the quality that really distinguishes them from other consultancies is their lack of hubris. They aren’t shy about sharing recommendations based on lessons learned from past projects, which is refreshing.”

Pam Nyberg
Director of Experience Design
Humana

Unicorn

"We engaged Guidea for dozens of design innovation and execution projects at PayPal over a ten year time period. Their deep expertise in FinTech as well as mobile design strategy allowed us to quickly launch innovative experiences across the globe. For customers, merchants and PayPal partners including Discover, Home Depot. Starbucks and others. Their longest running success was Mobile Express Checkout, which helped provide a 33.7% spike in conversion rates for merchants and scaled to process billions in mobile payments annually by 2015. I wouldn't hesitate to hire them again."

Damon Hougland
Sr. Director
PayPal

Unicorn

"Guidea has created hundreds of designs for my development team to reference. Their work is super professional. The designs are well thought out, user friendly, visually appealing, and most importantly, clearly documented for developers."

Ryan Crawford
Dir. of Engineering
MasterCard

Unicorn

"Guidea has been a fantastic UX and design partner for us. What I really appreciate about the team is their creativity and problem solving throughout the course of the project. We needed to communicate complex use cases, and at each stage of the project, Guidea worked with us on innovative solutions to get this done. The team has excellent project management and communication skills as well - which helped us deliver the projects on time and within budget.”

Olga Kazakova
Head of GTM Product Marketing
Miro

Unicorn

"Guidea has been instrumental in partnering with our design team for the modernization of major offerings in our AI Applications portfolio. My experience with Guidea is that they bring only top-notch designers, researchers and strategists to our engagements and produce high quality results."

Joe Berti
VP of AI Applications, IBM Watson
IBM

Unicorn

“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

Ben Klein
Consumer Business Intelligence
Johnson & Johnson

Unicorn

"With Guidea, I always knew I was going to get high quality work, excellent communication - all on time and on budget. Their designers and researchers felt like natural extensions of the team and always impressed even the toughest stakeholders."

Alicia Nachman
Vice President of UX
MacMillan

Unicorn

"Guidea’s creativity, partnership, responsiveness and plain hard work provided an awesome contribution to the team. I would certainly recommend your services should I have an opportunity to do so."

James Morrissey
IT Marketing Systems
Novo Nordisk

Unicorn

“We compared Guidea with many other strategy and design agencies. They impressed us with their experience in the digital health space. Every staff member with whom we have interacted possesses deep expertise within his or her respective fields.”

Cliff Lee
VP of Product
BrightInsight

Unicorn

"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."

Sona Shah
Founder
Neopenda

Unicorn

“Guidea has been instrumental in assisting with our full scale, enterprise wide transformation. From soup to nuts, there hasn't been a challenge or proposal yet that they couldn't help with, assist in, or flat out solve. In a word, Guidea is indispensable to me and the success of our design transformation.”

Christina Vallery
VP of UX
Express Scripts

Unicorn

“They were able to understand a complex problem within a short timeline. The fresh ideas they brought really keyed us into better directions. They worked as a partner with us, and was as excited about our product as we are.”

Zane Milakovic
Director of Tech
InsideRx

Unicorn

"Their UI/UX skills are excellent. They had a deep understanding of the healthcare landscape, which was impressive."

Fiona Smythe
CEO
MedaSystems

Unicorn

“We selected Guidea as a UX partner because of their deep expertise in the digital health space and proven track record designing innovative patient and provider solutions. They have consistently delivered high quality insights, designs and human factors testing for our company, and we're looking forward to further collaboration.” 

Ferry Tamtoro
Co-founder
BrightInsight

Unicorn

“Guidea energized us to reach higher and farther than we could on our own, while bringing in perspective from the industry as a respected UX veterans. They became part of our team, and corralled everyone from clinical, to UX, to analysis, design, development and QA and lead the project as though they were part of our company.”

Anand Iyer
CSO
WellDoc

Unicorn

"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."

Sona Shah
Founder
Neopenda

Unicorn

“The team at Guidea works very well together. Collectively they have a tremendous breadth of knowledge in various creative areas. I was impressed with how they’re able to think through challenges involving complex biological data. There was no problem too difficult to for them to conquer."

Ben Adamczyk
Product Manager
Genedata

Unicorn

"The project went very smoothly."

Marcy Fischer
VP Digital Partnerships
Fidelity

Unicorn

"They’ve always gone above and beyond. We work closely with them, and we’re really happy. My team basically considers Guidea as our team. They’re very knowledgeable in their field and are experts in usability and UX areas, information architecture, research, and wireframing. They’re top-notch."

Kitven Lee
Dir. of Product Mgmt
MasterCard

Unicorn

"Guidea’s biggest asset is their research-driven design. Other companies might make research part of what they do, but research is the center of what Guidea does. Something that really stood out about working with Guidea was that we got their top talents working on our project, which made a huge difference."

Pat Nicholson
CMO
Deserve

Unicorn

"The UI designs Guidea delivered were leaps and bounds better than what we started with: grounded in user research, systematized, and beautiful. Our users loved the updates to our web app and the internal team was really excited by the momentum that work delivered." 

Ljuba Youngblom
Interim Head of Product Design
Finix

Unicorn

"I really enjoyed that they’re a boutique design firm; they provided a personal touch and personal attention. We worked with really talented and dedicated people who listened to our needs and expectations, acting as active partners during those discussions, and creating a very collaborative environment."

Mike Irwin
Dir. Digital Strategy & Innovation
UFCU

Unicorn

"Working with Guidea was one of the best decisions we’ve made, because of the breadth of experience that they have working in different industries. They brought all of that knowledge and insight to bear and really delivered some powerful insights on specific questions that helped guide the product strategy."

Ben Morales
CTO
WSECU

Unicorn

The team is flexible and adapts its approach to suit the individuality of the challenge. Guidea (A Theresa Neil Design Company) does not rely on scripted approaches and instead addresses each project on a case by case basis. It always felt as if they were highly engaged and thinking about the problem as thoughtfully as we were. They are one of the most creative vendors I’ve had the opportunity to work with."

Nathan Linde
VP Member Experience
WSECU

Unicorn

"With Guidea, we were very clear and confident on what direction we needed to take after the project was completed."

Elisa Guzman
Founder & COO
Wrabbit

Unicorn

"Guidea has provided a huge amount of work, which is super helpful for us as an early-stage tech group. They’ve certainly accelerated our scalability from a product perspective."

Nicole Beck
Founder
2NDNATURE

Unicorn

“From day one, Guidea consistently blew away our team’s idea of what a strategic partner could be.”

Chad Bockius
President & CPO
Vast

Unicorn

"In my 20+ years of new product development I’ve never worked with a better UX design team than Guidea. They set the standard. Their designs for us in the early days of Onit were spot on. When engaging a designer, it’s relatively easy to determine from a portfolio whether they generate attractive designs. But, it’s very difficult to judge how well their designs successfully solve problems. Theresa’s team demonstrated a rapid understanding of our domain specific issues. That was particularly challenging given that we were inventing new ways to solve a wide set of workflow problems that we didn’t fully ourselves. Guidea’s work was timely, professional and always presented in a way that made review with users and internal stakeholders exceptionally easy."

John Gilman
VP Product Strategy
Onit

Unicorn

"They are experts in design thinking and taking a step back to truly understand user needs to develop a solution that doesn't just become an artifact, but instead develop a plan of action to bring the idea to life in near term and future iterations."

Lisa DeLuca
Dir. of Prod. Mgmt & Eng, Web3
IBM

Unicorn

"Guidea ended up being exactly what we needed. They were able to ramp up quickly on the domain, leverage our work to date, and worked closely with product management and engineering to really accelerate our product timelines. This is the second time I have worked with Guidea and both product launches have been extremely successful, not only from a vendor-supplier partnership perspective, but more importantly because the end result of the project was extremely well received by both the market and our user base." 

Kyle Falkenhagen
VP of Product 
Secureworks

Unicorn

"The insights from the project were incredibly valuable. In fact, we have pivoted slightly and with more intense focus on a particular area of the product/solution. Rebecca and team were fantastic - full of great insights, detailed work artifacts, and moved with speed and precision. Our team at Protect AI has grown and we've used the Guidea work as a foundation for our current development. Job well done."

Ian Swanson
Founder & CEO
Protect.ai

Unicorn

"The experience [working with Guidea] was great. We had a very old version of the product to start with and had to redesign the UX from the ground up. They thought out-of-the-box and came up to speed on the domain quickly. Ultimately the end result is what impressed me the most."

Peter Norwood
Chief Product Officer
Pratexo

Unicorn

“Guidea took time to learn our domain and provide a tailor-made solution. They were creative and found a good balance between making the product both modern and functional. We received national recognition for this product, being named a leader in the intelligent IT operation space in the Forrester Wave report. Within a year, the pipeline for our product has grown and now makes up between 60%–85% of our sales.” 

Mike Lunt
VP of Engineering
Zenoss

Unicorn

"They were really experienced, and the team understood what business outcome we were trying to get. Also, they had senior and skilled people that helped us figure out our goal, and then they created designs that achieved that outcome. Some other companies have more artistic rendition than an objective perspective. However, Guidea was great at backing up our strategy with their design skills."

Daniel Elizalde
Head of Product Mgmt.
STEM

Unicorn

"Good designs age well, and, six years later, we’re still using key ideas developed in our engagement. Their depth and breadth of experience stood out to us." 

Adam Geller
Founder
Edthena

Unicorn

"Theresa Neil's strategic approach and her UX/UI team were able to understand the mobile app approach quickly, audience needs, and current situation to make immediate, impactful recommendations utilizing a heuristic review approach and industry expertise to help ensure a world-class UX/UI."

Gene Miller
Marketing Director
Victory Capital

Unicorn

"Theresa and her team were a great partner when we redesigned a whole analytical financial platform and set the path for good usability for years to follow. We did thorough market research and planning to get us a great new experience. Executives, internal staff, the sales teams and clients loved the new designs. It would be great to work with Theresa and her team again."

Eram Schlegel
Chief Product & Marketing Officer
Fitch Solutions

Unicorn

"Guidea was extremely knowledgeable on our target personas, Ph.D. Data Scientists. They’d already spoken to people in that niche area. The team was off-the-charts with how professional and organized they were in guiding us through the process."

Andrew Eye
Founder & CEO
ClosedLoop.ai

Unicorn

"Along the way, everyone on the team was extremely enthusiastic, immersing themselves fully in the details of our project and industry. Our platform is niche and complicated. Ryan was especially dedicated to understanding all aspects of the process to tell our story through design as effectively as possible. Their attention to detail and enthusiasm really stood out."

Mary Kallock
Co-Founder
Forest Carbon Works

Unicorn

"They didn’t just jump in and tell us how it’ll be done; they asked the right questions and came up with solutions in response. Overall, they had a very nuanced ability to create a collaborative environment, which was powerful and impactful for our product."

Andrew Eye
Founder & CEO
ClosedLoop.ai

Unicorn

"Guidea's world-class design professionals show up humble and deliver personal attention. Their knowledge and expertise is as deep as it is diverse. Our partnership involved multiple programs, time horizons, and scales of scope and impact. Programs focused on immediate delivery rapidly transformed product, design, and technology working groups into cohesive teams. These teams were continuously delivering impacts drawn from user-centered approaches driven by Guidea within weeks of kickoff. Large-scale initiatives were equally successful. A deep research program was collaboratively planned, scoped, and delivered on time — with insights about our customers and their journeys not only influencing our go-forward product strategy and plans, but deep enough in its impact that the research itself and its outcomes were shared with our Board of Directors."

Shaun Adams
Sr Director, Design
RetailMeNot

Unicorn

"Excellent experience and highly recommend"

Amos Schwartzfarb
Managing Director
Techstars

Unicorn

"Theresa and her team have such vast knowledge and understanding for ux and design. They really cater to your needs, stage of growth and needs (which are ever changing as a startup). They've been a pleasure to work with."

Ravid Israel
CPO
Embie

Unicorn

"I have engaged with Guidea on two occasions and in both cases Theresa and her team delivered far beyond expectations. They use their broad knowledge and experience to dig deep into the UX request, past what we (the client) thought we wanted, and into what we actually needed."

John Matos
Frontend Architect
Zenoss

Unicorn

"Worked with Guidea to build an innovate and market leading enterprise mobile solution for the enterprise asset management and asset performance management industry. The designers were knowledgeable, creative, professional and integrated with our team seamlessly as trusted advisors."

Tristan O'Gorman
Product Leader
IBM

Unicorn

"Our Guidea team led our new design team through a thoughtful and insightful process - grounded in user research, guided by their deep and relevant experience, and reflecting our vision for the app. Guidea really delivered above our expectations."

Susan Cotton
Co-Founder, Chair
Chava

Unicorn

"I contracted with Guidea for a user experience need we had on my team. Theresa and the staff at Guidea were very professional and delivered high-quality work on time. I'd love to work with them again."

Jaladhi Pujara
VP of UX and Product Design
Spredfast

Unicorn

"I have closely worked with Theresa and her team at Guidea twice on very challenging, category defining products. Both the times I was amazed at the excellent work delivered by her and team. The quality, attention to detail, communication and the overall thought process is top notch. I have worked with a number of design agencies across the globe and Theresa / Guidea is at the very top of my recommendation list."

Abbas Yousafzai
Cofounder and CTO
Yotascale

Unicorn

"Theresa is one of the most talented, highly skilled and pragmatic UX / Interactive designers that I've had the opportunity to work with. Her ability to spend time in Discovery allowed for uncovering and understanding the root cause of the problem we were trying to solve before progressing with any type of solutions. This process also stitched together cohesive Journeys that we were then able to validate prior to design and development. If you or your company is struggling to uncover value for your customers, I would highly recommend engaging Theresa and her team."

Greg Braswell
Head of Product Development
H-E-B

Unicorn

"Theresa was an excellent resource for us during our experience at Techstars. She provided some great assistance on the UX and design front!"

Conor Swanson
Partner // Co-Owner
Self.

Unicorn

"Theresa, Jessica and team came in to my company and provided not only much needed design direction, but also the strategy analysis our product team had been severely lacking. It was impressive to watch them pick up and run with our complex business subject matter in the Quantitative Risk space. I will forever be indebted to this firm for injecting our software products with a much needed direction."

Michael Pasacrita
Associate Director of Engineering
Leukemia & Lymphoma Society

Unicorn

"Eli has worked with Guidea now for several months on the user experience of our mobile app, which is one component of our hormone monitoring system. Beyond providing extensive knowledge on best practices for designing the UX medical devices with a paired mobile app, Guidea investigated what objectives we wanted our users to achieve and created lo-fi and hi-fi wireframes to test with users and guide the requirements for our software developers."

Sarah Moug
Product Manager
Eli Health

Unicorn

"From day one working with Theresa and her team it has been an immersive and enlightening experience. The team are highly experienced, knowledgeable, and supportive throughout, bringing new perspectives to the product strategy, ux research, and overall UI design."

Helen Grimshaw
Co-Founder
Peli Health

Unicorn

"Working with Guidea has been so amazing. With their expertise, we feel we can create a product of high quality! Additionally, we feel supported and truly started to understand what UX design means, which will be of enormous help for future projects. Their experience has given us insights that we could not easily find elsewhere! The workshops are always productive and appreciated, with feelings of inspiration."

Margarita Koleva
Product Owner
Momsanity

Unicorn

"Guidea has a team of dedicated designers and researchers who have a deep understanding of the unique challenges and requirements of the MedTech industry. I was thoroughly impressed with the knowledge and experience they bring to the table. For a small startup like us, working with Guidea was a real eye opener! They took the time to understand our business and user needs and worked collaboratively with us to develop a customized solution that addressed our specific challenges. Thank you Guidea!"

Olga Golab
Product Owner
Hashiona

Unicorn

"Working with Guidea was amazing, from the first moment to the last they really got us. Their advice and knowledge is second to none. We will absolutely be using them in the future."

Gordon Mullins
Founder
Mindful IVF

Unicorn

"Guidea has been fantastic. They have gone above and beyond to help us build a phenomenal product that users love and their medtech expertise has been invaluable. As a femtech company dedicated to clinical robustness, Guidea has been equally committed to basing their UX designs off of patient research to help us build a product of efficacy. I absolutely recommend them to medtech and femtech companies."

Emily Maginn
Founder & CEO
Exo Technologies

Unicorn

"Working with Theresa and the team from Guidea was an amazing experience. They helped us with amazing updates to our UX and allow the true value of our assessment show through. They did an amazing job with the visual design as well for legibility as well! Thank you so much! We cannot wait to launch the new and improved app!"

Ashley Florestal
Founder
Fertilitae

Unicorn

"I have had the pleasure of working with Guidea through some support we won that was provided by them - it's been a massive and hugely positive experience for us."

Nadine Pfeifer
Founder
HopStair

Unicorn

"My team worked with Guidea at IBM and we had fantastic results. Our design initiatives ranged from design system updates to information architecture re-designs, to entirely new AI innovation workstreams. As a design manager for the team, I frequently relied on Guidea to augment our design team, and as a result, I was able to deliver impressive results for our business. The outcomes included 38 new patterns for our design system library, a new IA for 40% of the product, and new product roadmap capabilities that clients love. I highly recommend Guidea as a partner."

Design Leader
IBM

Unicorn

"When working with a design team, you want them to be conceptual thinkers and bring a new perspective with a north start on the user. Hidden value is when they also get the industry problems & context really quickly. This makes the conceptual ideas real & useful when implementing. The combination of these skills are rare & Guidea's teams have in my experience brought this to the table."

Product Manager
Pearson

Unicorn

"GUiDEA came highly recommended to me from teammates that had worked with them at two prior companies that I worked at. They were able to distill a complex set of requirements into a cohesive UI/UX experience."

Peter Lobrutto
VP of Product
Lumistry

Unicorn

"Compared to other research firms I've worked with in the past, Guidea is more specialized and thorough in their approach. They've really honed their skills around the customer experience aspect of research. They also continue to grow and expand their understanding of our industry."

Lisa Westra
Customer Experience, Research & Strategy
Priority Health

Unicorn

"Their project management worked really well for us. They kept on top of each aspect of the project flawlessly—in fact, if anything, our team had trouble keeping up with their pace of development—but they always made sure we were all on the same page."

Allen Darnell
Former CTO
Silvercar

Unicorn

"I was very impressed with Guidea. I've been thinking about this redesign for years, and they were able to help me produce the vision I had in my head. We're a specialized niche. Their designers came in completely unaware of GIS yet were able to catch up quickly to my thinking. They always delivered what they said they would, and did so on time."

Steve Roberson
Managing Partner
MapRight

Unicorn

"By putting the MVP version of the app on the market, we doubled our organic monthly active users and increased our ratings almost right away...They’re one of the best partners I’ve ever worked with."

Digital Product Lead
Nestle

Unicorn

"The team delivered the tasks above and beyond the design process. Guidea embedded themselves in our team and became great assets to our business. The team was very passionate about the project and they provided great strategic direction."

Chris Dauw
Co-Founder & CEO
Compassware

Unicorn

Theresa Neil and her team at Guidea are outstanding partners. The Guidea team brought their considerable experience in FemTech and MedTech to help us design our patient monitor UI. Their approach to design is creative, strategic, and centered around our users. They also went out of their way to point us to additional opportunities in their network to help us grow our brand and business. I highly recommend partnering with Guidea for their exceptional service and UX design!

Kelsey Mayo
CoFounder & CEO
Armor Medical

Unicorn

"Theresa and her team have a talent and vision for software design that I've never experienced. I had a vision for what I wanted my B2B software to look like and they amplified it times 1000! They took my ideas and built upon them. The designs they produced were so professional we were able to get paid pre-orders before even launching! Highly recommend."

Brittany Barreto, Ph.D.
Founder
FemHealth Insights

Unicorn

"We had the opportunity to work with Theresa and the Guidea team when we won a sponsorship through the FEMOVATE 22 Program. The team was amazing to work with. With their help, we created a stylish and user friendly design for our app to evaluate embryo health. This was no small feat- there were lots of nuances and complexities which needed to be addressed. Throughout the process, the team was thoughtful, insightful and really took our users needs into consideration. They accelerated our company's launch and trajectory significantly! Their enthusiasm for "fem tech" and entrepreneurship is palpable and my team and I look forward to collaborating on future projects with Guidea together!"

Cara Wessels Wells, Ph.D.
Founder
EmGenisys

Unicorn

"Five stars simply is not enough! From the beginning, it was evident that the Guidea team had a deep understanding of the unique challenges and opportunities within healthcare and the FemTech space. Their commitment to a user-focused approach and attention to detail is truly commendable."

Lindsey Calcutt
CEO
Incora Health

Unicorn

"Since I first got introduced to the Guidea company I was amazed by the team, their professionalism and support they provide to the founders. Working with Guidea was and is an absolute pleasure. Guidea has helped us on many aspects including building a UX landing pages within the shortest period of time."

Marija Skujina
CEO
Plan Your Baby

Unicorn

"Having an understanding of health tech and the extensive needs in the UI/UX meant that the changes we needed to make to our screens were easy and seamless."

Olivia Orchowski
CEO

Unicorn

"Guidea’s talents are extraordinary, and the quality that really distinguishes them from other consultancies is their lack of hubris. They aren’t shy about sharing recommendations based on lessons learned from past projects, which is refreshing.”

Pam Nyberg
Director of Experience Design
Humana

Unicorn

“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

Ben Klein
Consumer Business Intelligence
Johnson & Johnson

Unicorn

"Guidea’s creativity, partnership, responsiveness and plain hard work provided an awesome contribution to the team. I would certainly recommend your services should I have an opportunity to do so."

James Morrissey
IT Marketing Systems
Novo Nordisk

Unicorn

“We compared Guidea with many other strategy and design agencies. They impressed us with their experience in the digital health space. Every staff member with whom we have interacted possesses deep expertise within his or her respective fields.”

Cliff Lee
VP of Product
BrightInsight

Unicorn

“Guidea has been instrumental in assisting with our full scale, enterprise wide transformation. From soup to nuts, there hasn't been a challenge or proposal yet that they couldn't help with, assist in, or flat out solve. In a word, Guidea is indispensable to me and the success of our design transformation.”

Christina Vallery
VP of UX
Express Scripts

Unicorn

“They were able to understand a complex problem within a short timeline. The fresh ideas they brought really keyed us into better directions. They worked as a partner with us, and was as excited about our product as we are.”

Zane Milakovic
Director of Tech
InsideRx

Unicorn

"Their UI/UX skills are excellent. They had a deep understanding of the healthcare landscape, which was impressive."

Fiona Smythe
CEO
MedaSystems

Unicorn

“We selected Guidea as a UX partner because of their deep expertise in the digital health space and proven track record designing innovative patient and provider solutions. They have consistently delivered high quality insights, designs and human factors testing for our company, and we're looking forward to further collaboration.” 

Ferry Tamtoro
Co-founder
BrightInsight

Unicorn

“Guidea energized us to reach higher and farther than we could on our own, while bringing in perspective from the industry as a respected UX veterans. They became part of our team, and corralled everyone from clinical, to UX, to analysis, design, development and QA and lead the project as though they were part of our company.”

Anand Iyer
CSO
WellDoc

Unicorn

"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."

Sona Shah
Founder
Neopenda

Unicorn

“The team at Guidea works very well together. Collectively they have a tremendous breadth of knowledge in various creative areas. I was impressed with how they’re able to think through challenges involving complex biological data. There was no problem too difficult to for them to conquer."

Ben Adamczyk
Product Manager
Genedata

Unicorn

"They didn’t just jump in and tell us how it’ll be done; they asked the right questions and came up with solutions in response. Overall, they had a very nuanced ability to create a collaborative environment, which was powerful and impactful for our product."

Andrew Eye
Founder & CEO
ClosedLoop.ai

Unicorn

"Theresa, Jessica and team came in to my company and provided not only much needed design direction, but also the strategy analysis our product team had been severely lacking. It was impressive to watch them pick up and run with our complex business subject matter in the Quantitative Risk space. I will forever be indebted to this firm for injecting our software products with a much needed direction."

Michael Pasacrita
Associate Director of Engineering
Leukemia & Lymphoma Society

Unicorn

"GUiDEA came highly recommended to me from teammates that had worked with them at two prior companies that I worked at. They were able to distill a complex set of requirements into a cohesive UI/UX experience."

Peter Lobrutto
VP of Product
Lumistry

Unicorn

"Compared to other research firms I've worked with in the past, Guidea is more specialized and thorough in their approach. They've really honed their skills around the customer experience aspect of research. They also continue to grow and expand their understanding of our industry."

Lisa Westra
Customer Experience, Research & Strategy
Priority Health

Unicorn

"The team delivered the tasks above and beyond the design process. Guidea embedded themselves in our team and became great assets to our business. The team was very passionate about the project and they provided great strategic direction."

Chris Dauw
Co-Founder & CEO
Compassware

Unicorn

"Theresa and her team have a talent and vision for software design that I've never experienced. I had a vision for what I wanted my B2B software to look like and they amplified it times 1000! They took my ideas and built upon them. The designs they produced were so professional we were able to get paid pre-orders before even launching! Highly recommend."

Brittany Barreto, Ph.D.
Founder
FemHealth Insights

Unicorn

"We engaged Guidea for dozens of design innovation and execution projects at PayPal over a ten year time period. Their deep expertise in FinTech as well as mobile design strategy allowed us to quickly launch innovative experiences across the globe. For customers, merchants and PayPal partners including Discover, Home Depot. Starbucks and others. Their longest running success was Mobile Express Checkout, which helped provide a 33.7% spike in conversion rates for merchants and scaled to process billions in mobile payments annually by 2015. I wouldn't hesitate to hire them again."

Damon Hougland
Sr. Director
PayPal

Unicorn

"Guidea has created hundreds of designs for my development team to reference. Their work is super professional. The designs are well thought out, user friendly, visually appealing, and most importantly, clearly documented for developers."

Ryan Crawford
Dir. of Engineering
MasterCard

Unicorn

"The project went very smoothly."

Marcy Fischer
VP Digital Partnerships
Fidelity

Unicorn

"They’ve always gone above and beyond. We work closely with them, and we’re really happy. My team basically considers Guidea as our team. They’re very knowledgeable in their field and are experts in usability and UX areas, information architecture, research, and wireframing. They’re top-notch."

Kitven Lee
Dir. of Product Mgmt
MasterCard

Unicorn

"Guidea’s biggest asset is their research-driven design. Other companies might make research part of what they do, but research is the center of what Guidea does. Something that really stood out about working with Guidea was that we got their top talents working on our project, which made a huge difference."

Pat Nicholson
CMO
Deserve

Unicorn

"The UI designs Guidea delivered were leaps and bounds better than what we started with: grounded in user research, systematized, and beautiful. Our users loved the updates to our web app and the internal team was really excited by the momentum that work delivered." 

Ljuba Youngblom
Interim Head of Product Design
Finix

Unicorn

"I really enjoyed that they’re a boutique design firm; they provided a personal touch and personal attention. We worked with really talented and dedicated people who listened to our needs and expectations, acting as active partners during those discussions, and creating a very collaborative environment."

Mike Irwin
Dir. Digital Strategy & Innovation
UFCU

Unicorn

"Working with Guidea was one of the best decisions we’ve made, because of the breadth of experience that they have working in different industries. They brought all of that knowledge and insight to bear and really delivered some powerful insights on specific questions that helped guide the product strategy."

Ben Morales
CTO
WSECU

Unicorn

The team is flexible and adapts its approach to suit the individuality of the challenge. Guidea (A Theresa Neil Design Company) does not rely on scripted approaches and instead addresses each project on a case by case basis. It always felt as if they were highly engaged and thinking about the problem as thoughtfully as we were. They are one of the most creative vendors I’ve had the opportunity to work with."

Nathan Linde
VP Member Experience
WSECU

Unicorn

"With Guidea, we were very clear and confident on what direction we needed to take after the project was completed."

Elisa Guzman
Founder & COO
Wrabbit

Unicorn

"Theresa Neil's strategic approach and her UX/UI team were able to understand the mobile app approach quickly, audience needs, and current situation to make immediate, impactful recommendations utilizing a heuristic review approach and industry expertise to help ensure a world-class UX/UI."

Gene Miller
Marketing Director
Victory Capital

Unicorn

"Theresa and her team were a great partner when we redesigned a whole analytical financial platform and set the path for good usability for years to follow. We did thorough market research and planning to get us a great new experience. Executives, internal staff, the sales teams and clients loved the new designs. It would be great to work with Theresa and her team again."

Eram Schlegel
Chief Product & Marketing Officer
Fitch Solutions

Unicorn

"Theresa was an excellent resource for us during our experience at Techstars. She provided some great assistance on the UX and design front!"

Conor Swanson
Partner // Co-Owner
Self.

Unicorn

"With Guidea, I always knew I was going to get high quality work, excellent communication - all on time and on budget. Their designers and researchers felt like natural extensions of the team and always impressed even the toughest stakeholders."

Alicia Nachman
Vice President of UX
MacMillan

Unicorn

"Good designs age well, and, six years later, we’re still using key ideas developed in our engagement. Their depth and breadth of experience stood out to us." 

Adam Geller
Founder
Edthena

Unicorn

"When working with a design team, you want them to be conceptual thinkers and bring a new perspective with a north start on the user. Hidden value is when they also get the industry problems & context really quickly. This makes the conceptual ideas real & useful when implementing. The combination of these skills are rare & Guidea's teams have in my experience brought this to the table."

Product Manager
Pearson

Unicorn

"Guidea has created hundreds of designs for my development team to reference. Their work is super professional. The designs are well thought out, user friendly, visually appealing, and most importantly, clearly documented for developers."

Ryan Crawford
Dir. of Engineering
MasterCard

Unicorn

"Guidea has been a fantastic UX and design partner for us. What I really appreciate about the team is their creativity and problem solving throughout the course of the project. We needed to communicate complex use cases, and at each stage of the project, Guidea worked with us on innovative solutions to get this done. The team has excellent project management and communication skills as well - which helped us deliver the projects on time and within budget.”

Olga Kazakova
Head of GTM Product Marketing
Miro

Unicorn

"Guidea has been instrumental in partnering with our design team for the modernization of major offerings in our AI Applications portfolio. My experience with Guidea is that they bring only top-notch designers, researchers and strategists to our engagements and produce high quality results."

Joe Berti
VP of AI Applications, IBM Watson
IBM

Unicorn

“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

Ben Klein
Consumer Business Intelligence
Johnson & Johnson

Unicorn

"They’ve always gone above and beyond. We work closely with them, and we’re really happy. My team basically considers Guidea as our team. They’re very knowledgeable in their field and are experts in usability and UX areas, information architecture, research, and wireframing. They’re top-notch."

Kitven Lee
Dir. of Product Mgmt
MasterCard

Unicorn

"Guidea has provided a huge amount of work, which is super helpful for us as an early-stage tech group. They’ve certainly accelerated our scalability from a product perspective."

Nicole Beck
Founder
2NDNATURE

Unicorn

“From day one, Guidea consistently blew away our team’s idea of what a strategic partner could be.”

Chad Bockius
President & CPO
Vast

Unicorn

"In my 20+ years of new product development I’ve never worked with a better UX design team than Guidea. They set the standard. Their designs for us in the early days of Onit were spot on. When engaging a designer, it’s relatively easy to determine from a portfolio whether they generate attractive designs. But, it’s very difficult to judge how well their designs successfully solve problems. Theresa’s team demonstrated a rapid understanding of our domain specific issues. That was particularly challenging given that we were inventing new ways to solve a wide set of workflow problems that we didn’t fully ourselves. Guidea’s work was timely, professional and always presented in a way that made review with users and internal stakeholders exceptionally easy."

John Gilman
VP Product Strategy
Onit

Unicorn

"They are experts in design thinking and taking a step back to truly understand user needs to develop a solution that doesn't just become an artifact, but instead develop a plan of action to bring the idea to life in near term and future iterations."

Lisa DeLuca
Dir. of Prod. Mgmt & Eng, Web3
IBM

Unicorn

"Guidea ended up being exactly what we needed. They were able to ramp up quickly on the domain, leverage our work to date, and worked closely with product management and engineering to really accelerate our product timelines. This is the second time I have worked with Guidea and both product launches have been extremely successful, not only from a vendor-supplier partnership perspective, but more importantly because the end result of the project was extremely well received by both the market and our user base." 

Kyle Falkenhagen
VP of Product 
Secureworks

Unicorn

"The insights from the project were incredibly valuable. In fact, we have pivoted slightly and with more intense focus on a particular area of the product/solution. Rebecca and team were fantastic - full of great insights, detailed work artifacts, and moved with speed and precision. Our team at Protect AI has grown and we've used the Guidea work as a foundation for our current development. Job well done."

Ian Swanson
Founder & CEO
Protect.ai

Unicorn

"The experience [working with Guidea] was great. We had a very old version of the product to start with and had to redesign the UX from the ground up. They thought out-of-the-box and came up to speed on the domain quickly. Ultimately the end result is what impressed me the most."

Peter Norwood
Chief Product Officer
Pratexo

Unicorn

“Guidea took time to learn our domain and provide a tailor-made solution. They were creative and found a good balance between making the product both modern and functional. We received national recognition for this product, being named a leader in the intelligent IT operation space in the Forrester Wave report. Within a year, the pipeline for our product has grown and now makes up between 60%–85% of our sales.” 

Mike Lunt
VP of Engineering
Zenoss

Unicorn

"They were really experienced, and the team understood what business outcome we were trying to get. Also, they had senior and skilled people that helped us figure out our goal, and then they created designs that achieved that outcome. Some other companies have more artistic rendition than an objective perspective. However, Guidea was great at backing up our strategy with their design skills."

Daniel Elizalde
Head of Product Mgmt.
STEM

Unicorn

"Guidea was extremely knowledgeable on our target personas, Ph.D. Data Scientists. They’d already spoken to people in that niche area. The team was off-the-charts with how professional and organized they were in guiding us through the process."

Andrew Eye
Founder & CEO
ClosedLoop.ai

Unicorn

"Along the way, everyone on the team was extremely enthusiastic, immersing themselves fully in the details of our project and industry. Our platform is niche and complicated. Ryan was especially dedicated to understanding all aspects of the process to tell our story through design as effectively as possible. Their attention to detail and enthusiasm really stood out."

Mary Kallock
Co-Founder
Forest Carbon Works

Unicorn

"I have engaged with Guidea on two occasions and in both cases Theresa and her team delivered far beyond expectations. They use their broad knowledge and experience to dig deep into the UX request, past what we (the client) thought we wanted, and into what we actually needed."

John Matos
Frontend Architect
Zenoss

Unicorn

"Worked with Guidea to build an innovate and market leading enterprise mobile solution for the enterprise asset management and asset performance management industry. The designers were knowledgeable, creative, professional and integrated with our team seamlessly as trusted advisors."

Tristan O'Gorman
Product Leader
IBM

Unicorn

"I contracted with Guidea for a user experience need we had on my team. Theresa and the staff at Guidea were very professional and delivered high-quality work on time. I'd love to work with them again."

Jaladhi Pujara
VP of UX and Product Design
Spredfast

Unicorn

"I have closely worked with Theresa and her team at Guidea twice on very challenging, category defining products. Both the times I was amazed at the excellent work delivered by her and team. The quality, attention to detail, communication and the overall thought process is top notch. I have worked with a number of design agencies across the globe and Theresa / Guidea is at the very top of my recommendation list."

Abbas Yousafzai
Cofounder and CTO
Yotascale

Unicorn

"My team worked with Guidea at IBM and we had fantastic results. Our design initiatives ranged from design system updates to information architecture re-designs, to entirely new AI innovation workstreams. As a design manager for the team, I frequently relied on Guidea to augment our design team, and as a result, I was able to deliver impressive results for our business. The outcomes included 38 new patterns for our design system library, a new IA for 40% of the product, and new product roadmap capabilities that clients love. I highly recommend Guidea as a partner."

Design Leader
IBM

Unicorn

"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."

Sona Shah
Founder
Neopenda

Unicorn

"Theresa and her team have such vast knowledge and understanding for ux and design. They really cater to your needs, stage of growth and needs (which are ever changing as a startup). They've been a pleasure to work with."

Ravid Israel
CPO
Embie

Unicorn

"Our Guidea team led our new design team through a thoughtful and insightful process - grounded in user research, guided by their deep and relevant experience, and reflecting our vision for the app. Guidea really delivered above our expectations."

Susan Cotton
Co-Founder, Chair
Chava

Unicorn

"Eli has worked with Guidea now for several months on the user experience of our mobile app, which is one component of our hormone monitoring system. Beyond providing extensive knowledge on best practices for designing the UX medical devices with a paired mobile app, Guidea investigated what objectives we wanted our users to achieve and created lo-fi and hi-fi wireframes to test with users and guide the requirements for our software developers."

Sarah Moug
Product Manager
Eli Health

Unicorn

"From day one working with Theresa and her team it has been an immersive and enlightening experience. The team are highly experienced, knowledgeable, and supportive throughout, bringing new perspectives to the product strategy, ux research, and overall UI design."

Helen Grimshaw
Co-Founder
Peli Health

Unicorn

"Working with Guidea has been so amazing. With their expertise, we feel we can create a product of high quality! Additionally, we feel supported and truly started to understand what UX design means, which will be of enormous help for future projects. Their experience has given us insights that we could not easily find elsewhere! The workshops are always productive and appreciated, with feelings of inspiration."

Margarita Koleva
Product Owner
Momsanity

Unicorn

"Guidea has a team of dedicated designers and researchers who have a deep understanding of the unique challenges and requirements of the MedTech industry. I was thoroughly impressed with the knowledge and experience they bring to the table. For a small startup like us, working with Guidea was a real eye opener! They took the time to understand our business and user needs and worked collaboratively with us to develop a customized solution that addressed our specific challenges. Thank you Guidea!"

Olga Golab
Product Owner
Hashiona

Unicorn

"Working with Guidea was amazing, from the first moment to the last they really got us. Their advice and knowledge is second to none. We will absolutely be using them in the future."

Gordon Mullins
Founder
Mindful IVF

Unicorn

"Guidea has been fantastic. They have gone above and beyond to help us build a phenomenal product that users love and their medtech expertise has been invaluable. As a femtech company dedicated to clinical robustness, Guidea has been equally committed to basing their UX designs off of patient research to help us build a product of efficacy. I absolutely recommend them to medtech and femtech companies."

Emily Maginn
Founder & CEO
Exo Technologies

Unicorn

"Working with Theresa and the team from Guidea was an amazing experience. They helped us with amazing updates to our UX and allow the true value of our assessment show through. They did an amazing job with the visual design as well for legibility as well! Thank you so much! We cannot wait to launch the new and improved app!"

Ashley Florestal
Founder
Fertilitae

Unicorn

"I have had the pleasure of working with Guidea through some support we won that was provided by them - it's been a massive and hugely positive experience for us."

Nadine Pfeifer
Founder
HopStair

Unicorn

Theresa Neil and her team at Guidea are outstanding partners. The Guidea team brought their considerable experience in FemTech and MedTech to help us design our patient monitor UI. Their approach to design is creative, strategic, and centered around our users. They also went out of their way to point us to additional opportunities in their network to help us grow our brand and business. I highly recommend partnering with Guidea for their exceptional service and UX design!

Kelsey Mayo
CoFounder & CEO
Armor Medical

Unicorn

"Theresa and her team have a talent and vision for software design that I've never experienced. I had a vision for what I wanted my B2B software to look like and they amplified it times 1000! They took my ideas and built upon them. The designs they produced were so professional we were able to get paid pre-orders before even launching! Highly recommend."

Brittany Barreto, Ph.D.
Founder
FemHealth Insights

Unicorn

"We had the opportunity to work with Theresa and the Guidea team when we won a sponsorship through the FEMOVATE 22 Program. The team was amazing to work with. With their help, we created a stylish and user friendly design for our app to evaluate embryo health. This was no small feat- there were lots of nuances and complexities which needed to be addressed. Throughout the process, the team was thoughtful, insightful and really took our users needs into consideration. They accelerated our company's launch and trajectory significantly! Their enthusiasm for "fem tech" and entrepreneurship is palpable and my team and I look forward to collaborating on future projects with Guidea together!"

Cara Wessels Wells, Ph.D.
Founder
EmGenisys

Unicorn

"Five stars simply is not enough! From the beginning, it was evident that the Guidea team had a deep understanding of the unique challenges and opportunities within healthcare and the FemTech space. Their commitment to a user-focused approach and attention to detail is truly commendable."

Lindsey Calcutt
CEO
Incora Health

Unicorn

"Since I first got introduced to the Guidea company I was amazed by the team, their professionalism and support they provide to the founders. Working with Guidea was and is an absolute pleasure. Guidea has helped us on many aspects including building a UX landing pages within the shortest period of time."

Marija Skujina
CEO
Plan Your Baby

Unicorn

"Having an understanding of health tech and the extensive needs in the UI/UX meant that the changes we needed to make to our screens were easy and seamless."

Olivia Orchowski
CEO

Let's get started

Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.

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