Our team is proud to lead the industry, partnering with FemTech companies to design innovative products and services that champion women's health and well being.
We’re a women-owned, women-led UX consultancy with extensive research and design expertise in regulated medical devices, virtual clinics, SaMD, wearables, population health insights, health-related data, digital therapeutics, and healthcare software. Since 2005 we’ve led research and design for 100+ startups (including 8 unicorns) with a combined valuation of over $30 billion. Our team is passionate about FemTech health products and energized to help entrepreneurs further technology innovation that will improve and support women’s health.
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Women have unique health and wellness needs that are often overlooked or underserved by traditional solutions. As the world becomes ever more aware of the need to support women, FemTech teams have a great opportunity to create more effective solutions. Exceptional design is the key to innovative products and services that truly address women’s health and wellness.
Enhance access and affordability of women’s healthcare by using design to optimize digital platforms, telehealth, and digital therapeutics
Leverage the potential of personalized medicine and biotechnology with cutting-edge FemTech products, services, and design innovations
Address stigma and empower women with Guidea’s proven research methods and design principles
Facilitate user engagement with intuitive, attractive, and discreet designs for digital health devices and smart products
Guidea has worked with top biopharma, life sciences, medical device, and healthcare organizations for the last decade to bring highly successful digital health, MedTech and HealthTech solutions to market. Our healthcare product designs are now in the hands of 660M patients, consumers, providers, and payers across the globe.
Unicorn
“Working with Guidea (Femovate) was a fantastic experience. They not only exceeded our expectations by delivering a modern and user-friendly app frame, but they also provided invaluable insights and guidance. Their attention to detail and collaborative approach made the entire process seamless and truly enjoyable.”
Unicorn
“The Femovate by Guide program truly prepared our team for a better user experience during our first pilot study. The team has the subject matter expertise that we needed for our digital health technology.”
Unicorn
“Great! A super organized team and we were able to get all of the details that we wanted included on our provider/researcher dashboard.”
Unicorn
“Theresa and Karin aren't just design professionals—they're true partners who have gone above and beyond at every turn. Their deep understanding of the healthcare landscape has been incredibly impressive, allowing them to provide insights that go far beyond typical design work. I can confidently say that Guidea has been more than a design agency—they've been true collaborators who have significantly elevated our project. Theresa and Karin's expertise, passion, and partnership have been instrumental in bringing our vision to life. If you're looking for a design team that will truly understand your mission and help you exceed your goals, Guidea is the team to call.”
Unicorn
“Working with Guidea has been eye opening, they are a wealth of technical expertise. Beyond providing deliverables necessary for our solution, they have provided a wealth of coaching, guidance and knowledge specific to the ever evolving industry - health tech innovation.”
Unicorn
“Working with Theresa and the rest of the team has been a game-changer! They supported us flashing out our product and have made our UX/UI journey so compelling. Theresa is an experienced, hard working professional, and on a personal level, someone who is great to work with. Their team has had a profound impact on our work and we are so grateful to have worked with them.”
Unicorn
"We had the absolute pleasure of working with Guidea on UX designs for our healthtech solution, as part of the Femovate programme. From the beginning, the process has been easy, straightforward and enjoyable. Theresa and Karin were incredibly supportive and highly professional at every stage of the partnership. We had a number of pivots in what we needed and they patiently guided us through this, helping us pin down our product strategy, UX design for key workflows, and design kits. They are deeply dedicated and experienced in this sector, and I am very much looking forward to working with them further in future."
Unicorn
"We have enjoyed the work we have done so far with Guidea. The team where fast to understand the complexity of stakeholder landscape our product must fit into. This understanding shows in the value that their solution to the project creates. Further has their work contributed to us staying in the lowest classification (according to the MDR) as possible. Making it possible for us to enter the marked one year faster than otherwise."
Unicorn
"Guidea has deep experience in women's health so rather than starting from zero, we were starting from shared understanding. Guidea's user interviews were powerful to deepen our understanding of a new customer segment . We believe that their help has been instrumental in the success of our newly launched product -- built by women, for women."
Unicorn
"Guidea's women's health experience is so extensive that we felt that we were talking the same language and it was fast to get started. They already understood the mindsets of our users as well as basic biological concepts."
Unicorn
"Working with the Femovate team has been a true pleasure. Professional, creative and supportive from start to finish, Kathi and Karin provided us with precious insights: they understood our needs and provided the right guidance with our UX, storyboard and test scripts. We now know who to reach out to for our short and long term needs!"
Unicorn
"Partnering with Guidea via our participation in their Femovate program has already made a noticeable difference in our Care Squads program. We’ve implemented their U/X design suggestions and can see the positive impact in how our members are connecting and engaging more smoothly. While the program is still ongoing, and we’re eager to see the full results, it’s clear that their insights are making a meaningful difference. Their dedication to our mission of health equity is evident in every step, and we’re excited to continue working together to support the women in our community."
Our proven design methodology, Strategic Product Design, has been developed over 18 years in partnership with every size of company, from seed-stage startups to Fortune 100 enterprise organizations. Strategic Product Design is the fastest, most effective way to create designs that deliver measurable results for FemTech product teams.
Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.