Guidea has joined Invene
Guidea brings deep experience designing products and services that measurably improve women’s health, well-being, and quality of care.
We’re a women-owned, women-led UX consultancy with extensive research and design expertise in regulated medical devices, virtual clinics, SaMD, wearables, population health insights, health-related data, digital therapeutics, and healthcare software. Since 2005 we’ve led research and design for 100+ startups (including 8 unicorns) with a combined valuation of over $30 billion. Our team is passionate about FemTech health products and energized to help entrepreneurs further technology innovation that will improve and support women’s health.
Despite growing awareness, women’s health remains chronically underfunded, underserved, and misunderstood. FemTech innovators have a powerful opportunity to close these gaps—by building solutions that reflect women’s lived experiences and health journeys. At the center of that opportunity is design: not just how products look, but how they work, connect, adapt, and support care.
Reimagine access to care by designing platforms, tools, and services that meet women where they are—reducing friction through telehealth, mobile-first care, and inclusive digital therapeutics that are affordable and scalable.
Bring the promise of biotechnology and personalized medicine into everyday care. From hormone-based insights to precision diagnostics, modern FemTech solutions demand modern design strategies that translate complexity into clarity.
Combat stigma and build trust through thoughtful design. Guidea’s research-led methods ensure products are not only clinically informed, but also emotionally intelligent—discreet, intuitive, and aligned with how women want to engage.
Use AI not as a gimmick, but as a force multiplier. From predictive diagnostics to personalized care plans and adaptive interfaces, AI-driven FemTech can deliver smarter, faster, and more empathetic solutions—when guided by responsible, human-centered design.
Guidea has worked with top biopharma, life sciences, medical device, and healthcare organizations for the last decade to bring highly successful digital health, MedTech and HealthTech solutions to market. Our healthcare product designs are now in the hands of 660M patients, consumers, providers, and payers across the globe.
Biotech
Consumer Digital Product
CPG
Diagnostics
Digital Health
Educational Platform
Healthcare Software
Medical Device
Medical Procedure
Supplements
Telehealth
Therapeutic Drug
Regulated Devices
SaMD
DTx
AR Interface, Under NDA
UX research & design
UX Research for Oxford Medical
Elevmi for Otsuka
MVP for ClosedLoop.ai
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HFE Validation for FDA
Prototyping and FDA testing for Neopenda
Our proven design methodology, Strategic Product Design, has been developed over 18 years in partnership with every size of company, from seed-stage startups to Fortune 100 enterprise organizations. Strategic Product Design is the fastest, most effective way to create designs that deliver measurable results for FemTech product teams.
Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.
