We’re a women-owned, women-led UX consultancy with extensive research and design expertise in regulated medical devices, virtual clinics, SaMD, wearables, population health insights, health-related data, digital therapeutics, and healthcare software. Since 2005 we’ve led research and design for 100+ startups (including 8 unicorns) with a combined valuation of over $30 billion. Our team is passionate about FemTech health products and energized to help entrepreneurs further technology innovation that will improve and support women’s health.
Enhance access and affordability of women’s healthcare by using design to optimize digital platforms, telehealth, and digital therapeutics
Leverage the potential of personalized medicine and biotechnology with cutting-edge FemTech products, services, and design innovations
Address stigma and empower women with Guidea’s proven research methods and design principles
Facilitate user engagement with intuitive, attractive, and discreet designs for digital health devices and smart products
Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.