Our team is proud to lead the industry, partnering with FemTech companies to design innovative products and services that champion women's health and well being.
We’re a women-owned, women-led UX consultancy with extensive research and design expertise in regulated medical devices, virtual clinics, SaMD, wearables, population health insights, health-related data, digital therapeutics, and healthcare software. Since 2005 we’ve led research and design for 100+ startups (including 8 unicorns) with a combined valuation of over $30 billion. Our team is passionate about FemTech health products and energized to help entrepreneurs further technology innovation that will improve and support women’s health.
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Women have unique health and wellness needs that are often overlooked or underserved by traditional solutions. As the world becomes ever more aware of the need to support women, FemTech teams have a great opportunity to create more effective solutions. Exceptional design is the key to innovative products and services that truly address women’s health and wellness.
Enhance access and affordability of women’s healthcare by using design to optimize digital platforms, telehealth, and digital therapeutics
Leverage the potential of personalized medicine and biotechnology with cutting-edge FemTech products, services, and design innovations
Address stigma and empower women with Guidea’s proven research methods and design principles
Facilitate user engagement with intuitive, attractive, and discreet designs for digital health devices and smart products
Guidea has worked with top biopharma, life sciences, medical device, and healthcare organizations for the last decade to bring highly successful digital health, MedTech and HealthTech solutions to market. Our healthcare product designs are now in the hands of 660M patients, consumers, providers, and payers across the globe.
Unicorn
"We had the absolute pleasure of working with Guidea on UX designs for our healthtech solution, as part of the Femovate programme. From the beginning, the process has been easy, straightforward and enjoyable. Theresa and Karin were incredibly supportive and highly professional at every stage of the partnership. We had a number of pivots in what we needed and they patiently guided us through this, helping us pin down our product strategy, UX design for key workflows, and design kits. They are deeply dedicated and experienced in this sector, and I am very much looking forward to working with them further in future."
Unicorn
"We have enjoyed the work we have done so far with Guidea. The team where fast to understand the complexity of stakeholder landscape our product must fit into. This understanding shows in the value that their solution to the project creates. Further has their work contributed to us staying in the lowest classification (according to the MDR) as possible. Making it possible for us to enter the marked one year faster than otherwise."
Unicorn
"Guidea has deep experience in women's health so rather than starting from zero, we were starting from shared understanding. Guidea's user interviews were powerful to deepen our understanding of a new customer segment . We believe that their help has been instrumental in the success of our newly launched product -- built by women, for women."
Unicorn
"Guidea's women's health experience is so extensive that we felt that we were talking the same language and it was fast to get started. They already understood the mindsets of our users as well as basic biological concepts."
Unicorn
"Working with the Femovate team has been a true pleasure. Professional, creative and supportive from start to finish, Kathi and Karin provided us with precious insights: they understood our needs and provided the right guidance with our UX, storyboard and test scripts. We now know who to reach out to for our short and long term needs!"
Unicorn
"Partnering with Guidea via our participation in their Femovate program has already made a noticeable difference in our Care Squads program. We’ve implemented their U/X design suggestions and can see the positive impact in how our members are connecting and engaging more smoothly. While the program is still ongoing, and we’re eager to see the full results, it’s clear that their insights are making a meaningful difference. Their dedication to our mission of health equity is evident in every step, and we’re excited to continue working together to support the women in our community."
Unicorn
"Partnering with Guidea has been a pleasure and has driven my team to take a deeper look into our metrics and user behavior, ultimately unlocking additional engagement and revenue. We've also discovered new opportunities to truly delight our moms (users) across our software. Two standout achievements I want to highlight are our improved onboarding process, expertly led by Theresa, who facilitated a seamless new flow, and the invaluable user surveys, led by Nikki, that guided us in crafting a more effective product roadmap based on direct feedback from our users."
Unicorn
"Nikki was fantastic to work with. She really just "got" what we were trying to do, and brought an innovative, curious, and empathetic lens to the work. She was super prompt, kept the project on its timeline and helped to work within our budget restraints."
Unicorn
"Working with Theresa and her team at Guidea was a delight. They provided us with amazing user insight and design to improve very complex workflows in our software. I would highly recommend them to any UX/UI design for digital health products."
Unicorn
"Guidea's team are amazing in helping companies navigate the complex world of UX, they really bring in a new perspective and provide expertise at the highest level. Theresa is brilliant in her field and a true pleasure to work with. Even with an existing UX team, I highly recommend working with Guidea, as they will always find new ways to improve any project and help implement vast changes for the end users. Thank you for your work with Prosoma."
Unicorn
"The expertise, experience, guidance, and final product provided by the Guidea team is an invaluable resource for any FemTech, women's health, or medical company looking to enhance their UI experience. Theresa and her team is knowledgable, organized, and offers a dynamic thought process that was enlightening, enjoyable, and gives any company a competitive edge in the industry."
Unicorn
"We keep pinching ourselves when we think about how fortunate we were to have won a FEMOVATE 2023 sponsorship. The experience of working with Theresa and her team at Guidea has been an absolute dream. They brought a genuine curiosity about the function of our perinatal patient safety software/the experience of our end users together with a deep commitment to elevating the design aesthetics and user experience of our platform. The Guidea team is organized, creative, collaborative, and FUN. We have benefitted immensely from their expertise in data visualization and user-centered design and would be thrilled to work with them again!"
Our proven design methodology, Strategic Product Design, has been developed over 18 years in partnership with every size of company, from seed-stage startups to Fortune 100 enterprise organizations. Strategic Product Design is the fastest, most effective way to create designs that deliver measurable results for FemTech product teams.
Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.