Cloud Tech and Cognitive Technology Solutions

Product leaders in Cloud & Cognitive Tech consistently turn to us for our unique capabilities designing for leading-edge and emerging cloud-based technologies

Secureworks team on the floor of a stock exchange
IBM carbon design system
IBM carbon design system
Secureworks team on the floor of a stock exchange

'05

Established

in Austin, Texas

Recognized

As a Top UX Agency

Trusted

Design Partner

WOSB

Owned & Led by Women

8 Unicorns

Research
Design
Breakthrough Cloud & Cognitive Products

We specialize in innovative product design for leading-edge and emerging Cloud & Cognitive tech, including artificial intelligence and machine learning (AI/ML), including large language models (LLM's), edge computing, blockchain and decentralized applications (DApps), DevOps and automation, internet of things (IoT), cybersecurity, and more.

Trusted by leading Cloud & Cognitive companies

Opportunities for Cloud & Cognitive Innovation

In today's rapidly evolving digital landscape, Cloud & Cognitive Tech is redefining the way we live and work. Product teams face unprecedented challenges and opportunities on multiple fronts–from the revolutionary potential of AI and machine learning (AI/ML), to ever-higher customer expectations to shifting regulatory requirements.

Insightful

Drive data-informed insights and actionable decisions with advanced design patterns and data visualization

Streamlined

Streamline processes and tools with expert product and service design

Widespread

Empower users and promote widespread adoption of emerging tech with proven research methods and behavioral design

Integrated

Seamlessly integrate scalable design practices into your organization with ResearchOps and DesignOps

Cloud & Cognitive Expertise

Digital twins for IBM

Digital Twin

Platform Launch for IBM

Insights & Analytics

Design for Johnson & Johnson

desktop computer with brighterion dashboard

ML Fraud Detection

UX Designer for Mastercard

SaaS Managed Security

For Secureworks

Data visualization for Oracle Datascience.com

Cloud-based ML

for Oracle Datascience.com

Microprocessor chip

Computing of the Future

Research for Intel

Honeywell Connect Home App

Connected Home

Research for Honeywell

DataStax dashboard

Data Visualization

UX Design for DataStax

Edge Computing

MVP for Pratexo

Hybrid Data Platform

Design for Cloudera

Mobile Innovation

UX Design for Salesforce

closeup of a colorful laptop

Organizational Improvements

DesignOps for Dell

PaaS Design for AT&T

PaaS Design

Direct Marketing Platform for AT&T

Chart showing relative ease of use of solutions for Healthtech, SaaS platform for risk assessment and patient health outcomes

Population Health using AI & ML

MVP for ClosedLoop.ai

Google Brand Lab conference room of people

Product Innovation

For Google BrandLab

WPEngine dashboard

SaaS Design

UX Design for WP Engine

Man working at a computer

SecOps

Design for Symantec

vodafone smart home

Smart Homes

Concepts for Vodafone

Man in a data warehouse holding a laptop

SysOps

Design for Cisco

AdobeMax conference

Thought Leadership

For Adobe & Adobe MAX

Invision User interface product design

UX for UX Teams

Research for Invision

View All Solutions
Global Infosec Awards 2022 Winner Editor's Choice - Secureworks

Award Winning Partnerships

Globe Business Awards: Best IT Company of the Year in IT Cloud/SaaS Category
Cloudera
2022
Emerging Payments Award "Best Use of AI in Financial Services"
MasterCard
2019
IBM Watson TRIRIGA - IDC "Leader in the Integrated Workplace Management Marketscape"
IBM
2020
Red Dot Design Awards for Carbon Design System
IBM
2022
ABB Electrification Startup Challenge
Pratexo
2022
AI Excellence Award
MasterCard
2022
Edge Startup of the Year award at Edge Computing World
Pratexo
2021
Cybersecurity Breakthrough Award
Secureworks
2021
Gartner Market Guide for IT Infrastructure Monitoring Tools
Zenoss
2021
George Graves Award for Facilities Management Achievement
IBM
2021
Maximo Awarded 2 Golds in Spark Design Competition
IBM
2021
Best Big Data Platform - DBTA
Cloudera
2020
CES Innovation Award Winner
Honeywell
2020
Sleekest Smart Home Tech at Mobile World Congress
Vodafone
2018
CES Best Gadget
Honeywell
2015
Visionary in Gartner Magic Quadrant for Operational Database Management Systems
DataStax
2014
Predictive Analytics & ML Leader, Forrestor Wave
Datascience.com
2018
Visionary in Gartner Magic Quadrant for Data Mgmt Solutions
MapR
2016
Forrestor Leader for innovative approach
MarketShare
2016
Gartner’s Magic Quadrant for WCM
WP Engine
2018
Predictive Analytics & ML Leader, Forrestor Wave
Datascience.com
2018
Gartner Market Guide for AIOps Platforms
Zenoss
2019

What our Cloud & Cognitive Partners Think

Unicorn

"Guidea has created hundreds of designs for my development team to reference. Their work is super professional. The designs are well thought out, user friendly, visually appealing, and most importantly, clearly documented for developers."

Ryan Crawford
Dir. of Engineering
MasterCard

Unicorn

"Guidea has been a fantastic UX and design partner for us. What I really appreciate about the team is their creativity and problem solving throughout the course of the project. We needed to communicate complex use cases, and at each stage of the project, Guidea worked with us on innovative solutions to get this done. The team has excellent project management and communication skills as well - which helped us deliver the projects on time and within budget.”

Olga Kazakova
Head of GTM Product Marketing
Miro

Unicorn

"Guidea has been instrumental in partnering with our design team for the modernization of major offerings in our AI Applications portfolio. My experience with Guidea is that they bring only top-notch designers, researchers and strategists to our engagements and produce high quality results."

Joe Berti
VP of AI Applications, IBM Watson
IBM

Unicorn

“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

Ben Klein
Consumer Business Intelligence
Johnson & Johnson

Unicorn

"They’ve always gone above and beyond. We work closely with them, and we’re really happy. My team basically considers Guidea as our team. They’re very knowledgeable in their field and are experts in usability and UX areas, information architecture, research, and wireframing. They’re top-notch."

Kitven Lee
Dir. of Product Mgmt
MasterCard

Unicorn

"Guidea has provided a huge amount of work, which is super helpful for us as an early-stage tech group. They’ve certainly accelerated our scalability from a product perspective."

Nicole Beck
Founder
2NDNATURE

Unicorn

“From day one, Guidea consistently blew away our team’s idea of what a strategic partner could be.”

Chad Bockius
President & CPO
Vast

Unicorn

"In my 20+ years of new product development I’ve never worked with a better UX design team than Guidea. They set the standard. Their designs for us in the early days of Onit were spot on. When engaging a designer, it’s relatively easy to determine from a portfolio whether they generate attractive designs. But, it’s very difficult to judge how well their designs successfully solve problems. Theresa’s team demonstrated a rapid understanding of our domain specific issues. That was particularly challenging given that we were inventing new ways to solve a wide set of workflow problems that we didn’t fully ourselves. Guidea’s work was timely, professional and always presented in a way that made review with users and internal stakeholders exceptionally easy."

John Gilman
VP Product Strategy
Onit

Unicorn

"They are experts in design thinking and taking a step back to truly understand user needs to develop a solution that doesn't just become an artifact, but instead develop a plan of action to bring the idea to life in near term and future iterations."

Lisa DeLuca
Dir. of Prod. Mgmt & Eng, Web3
IBM

Unicorn

"Guidea ended up being exactly what we needed. They were able to ramp up quickly on the domain, leverage our work to date, and worked closely with product management and engineering to really accelerate our product timelines. This is the second time I have worked with Guidea and both product launches have been extremely successful, not only from a vendor-supplier partnership perspective, but more importantly because the end result of the project was extremely well received by both the market and our user base." 

Kyle Falkenhagen
VP of Product 
Secureworks

Unicorn

"The insights from the project were incredibly valuable. In fact, we have pivoted slightly and with more intense focus on a particular area of the product/solution. Rebecca and team were fantastic - full of great insights, detailed work artifacts, and moved with speed and precision. Our team at Protect AI has grown and we've used the Guidea work as a foundation for our current development. Job well done."

Ian Swanson
Founder & CEO
Protect.ai

Unicorn

"The experience [working with Guidea] was great. We had a very old version of the product to start with and had to redesign the UX from the ground up. They thought out-of-the-box and came up to speed on the domain quickly. Ultimately the end result is what impressed me the most."

Peter Norwood
Chief Product Officer
Pratexo

Strategic Product Design for Cloud & Cognitive Solutions

Our proprietary design methodology, Strategic Product Design, has been developed over 18 years in partnership with every size of company, from seed-stage startups to Fortune 100 enterprise organizations. Strategic Product Design is the fastest, most effective way to create designs that deliver measurable results for FemTech product teams.

Let's get started

Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.

Tell us about your project and we’ll be in touch soon.
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