Cloud Tech and Cognitive Technology Solutions

Product leaders in Cloud & Cognitive Tech consistently turn to us for our unique capabilities designing for leading-edge and emerging cloud-based technologies

Secureworks team on the floor of a stock exchange
IBM carbon design system
IBM carbon design system
Secureworks team on the floor of a stock exchange

'05

Established

in Austin, Texas

Recognized

As a Top UX Agency

Trusted

Design Partner

WOSB

Owned & Led by Women

8 Unicorns

Research
Design
Breakthrough Cloud & Cognitive Products

We specialize in innovative product design for leading-edge and emerging Cloud & Cognitive tech, including artificial intelligence and machine learning (AI/ML), including large language models (LLM's), edge computing, blockchain and decentralized applications (DApps), DevOps and automation, internet of things (IoT), cybersecurity, and more.

Trusted by leading Cloud & Cognitive companies

Opportunities for Cloud & Cognitive Innovation

In today's rapidly evolving digital landscape, Cloud & Cognitive Tech is redefining the way we live and work. Product teams face unprecedented challenges and opportunities on multiple fronts–from the revolutionary potential of AI and machine learning (AI/ML), to ever-higher customer expectations to shifting regulatory requirements.

Insightful

Drive data-informed insights and actionable decisions with advanced design patterns and data visualization

Streamlined

Streamline processes and tools with expert product and service design

Widespread

Empower users and promote widespread adoption of emerging tech with proven research methods and behavioral design

Integrated

Seamlessly integrate scalable design practices into your organization with ResearchOps and DesignOps

Cloud & Cognitive Expertise

Digital twins for IBM

Digital Twin

Platform Launch for IBM

Insights & Analytics

Design for Johnson & Johnson

desktop computer with brighterion dashboard

ML Fraud Detection

UX Designer for Mastercard

SaaS Managed Security

For Secureworks

Data visualization for Oracle Datascience.com

Cloud-based ML

for Oracle Datascience.com

Microprocessor chip

Computing of the Future

Research for Intel

Honeywell Connect Home App

Connected Home

Research for Honeywell

DataStax dashboard

Data Visualization

UX Design for DataStax

Edge Computing

MVP for Pratexo

Hybrid Data Platform

Design for Cloudera

Mobile Innovation

UX Design for Salesforce

closeup of a colorful laptop

Organizational Improvements

DesignOps for Dell

PaaS Design for AT&T

PaaS Design

Direct Marketing Platform for AT&T

Chart showing relative ease of use of solutions for Healthtech, SaaS platform for risk assessment and patient health outcomes

Population Health using AI & ML

MVP for ClosedLoop.ai

Google Brand Lab conference room of people

Product Innovation

For Google BrandLab

WPEngine dashboard

SaaS Design

UX Design for WP Engine

Man working at a computer

SecOps

Design for Symantec

vodafone smart home

Smart Homes

Concepts for Vodafone

Man in a data warehouse holding a laptop

SysOps

Design for Cisco

AdobeMax conference

Thought Leadership

For Adobe & Adobe MAX

Invision User interface product design

UX for UX Teams

Research for Invision

View All Solutions
Global Infosec Awards 2022 Winner Editor's Choice - Secureworks

Award Winning Partnerships

Globe Business Awards: Best IT Company of the Year in IT Cloud/SaaS Category
Cloudera
2022
Emerging Payments Award "Best Use of AI in Financial Services"
MasterCard
2019
IBM Watson TRIRIGA - IDC "Leader in the Integrated Workplace Management Marketscape"
IBM
2020
Red Dot Design Awards for Carbon Design System
IBM
2022
ABB Electrification Startup Challenge
Pratexo
2022
AI Excellence Award
MasterCard
2022
Edge Startup of the Year award at Edge Computing World
Pratexo
2021
Cybersecurity Breakthrough Award
Secureworks
2021
Gartner Market Guide for IT Infrastructure Monitoring Tools
Zenoss
2021
George Graves Award for Facilities Management Achievement
IBM
2021
Maximo Awarded 2 Golds in Spark Design Competition
IBM
2021
Best Big Data Platform - DBTA
Cloudera
2020
CES Innovation Award Winner
Honeywell
2020
Sleekest Smart Home Tech at Mobile World Congress
Vodafone
2018
CES Best Gadget
Honeywell
2015
Visionary in Gartner Magic Quadrant for Operational Database Management Systems
DataStax
2014
Predictive Analytics & ML Leader, Forrestor Wave
Datascience.com
2018
Visionary in Gartner Magic Quadrant for Data Mgmt Solutions
MapR
2016
Forrestor Leader for innovative approach
MarketShare
2016
Gartner’s Magic Quadrant for WCM
WP Engine
2018
Predictive Analytics & ML Leader, Forrestor Wave
Datascience.com
2018
Gartner Market Guide for AIOps Platforms
Zenoss
2019

What our Cloud & Cognitive Partners Think

Unicorn

“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

Ben Klein
Consumer Business Intelligence
Johnson & Johnson

Unicorn

"Guidea has been instrumental in partnering with our design team for the modernization of major offerings in our AI Applications portfolio. My experience with Guidea is that they bring only top-notch designers, researchers and strategists to our engagements and produce high quality results."

Joe Berti
VP of AI Applications, IBM Watson
IBM

Unicorn

"Guidea has been a fantastic UX and design partner for us. What I really appreciate about the team is their creativity and problem solving throughout the course of the project. We needed to communicate complex use cases, and at each stage of the project, Guidea worked with us on innovative solutions to get this done. The team has excellent project management and communication skills as well - which helped us deliver the projects on time and within budget.”

Olga Kazakova
Head of GTM Product Marketing
Miro

Unicorn

"Guidea has created hundreds of designs for my development team to reference. Their work is super professional. The designs are well thought out, user friendly, visually appealing, and most importantly, clearly documented for developers."

Ryan Crawford
Dir. of Engineering
MasterCard

Unicorn

"Client was more than satisfied with their work...Work was done exactly as they said it would be...[both the employee] and Guidea were very responsive."

Founder & CEO
Behavioral Design Agency

Unicorn

"My team worked with Guidea at IBM and we had fantastic results. Our design initiatives ranged from design system updates to information architecture re-designs, to entirely new AI innovation workstreams. As a design manager for the team, I frequently relied on Guidea to augment our design team, and as a result, I was able to deliver impressive results for our business. The outcomes included 38 new patterns for our design system library, a new IA for 40% of the product, and new product roadmap capabilities that clients love. I highly recommend Guidea as a partner."

Design Leader
IBM

Unicorn

"I have closely worked with Theresa and her team at Guidea twice on very challenging, category defining products. Both the times I was amazed at the excellent work delivered by her and team. The quality, attention to detail, communication and the overall thought process is top notch. I have worked with a number of design agencies across the globe and Theresa / Guidea is at the very top of my recommendation list."

Abbas Yousafzai
Cofounder and CTO
Yotascale

Unicorn

"I contracted with Guidea for a user experience need we had on my team. Theresa and the staff at Guidea were very professional and delivered high-quality work on time. I'd love to work with them again."

Jaladhi Pujara
VP of UX and Product Design
Spredfast

Unicorn

"Worked with Guidea to build an innovate and market leading enterprise mobile solution for the enterprise asset management and asset performance management industry. The designers were knowledgeable, creative, professional and integrated with our team seamlessly as trusted advisors."

Tristan O'Gorman
Product Leader
IBM

Unicorn

"I have engaged with Guidea on two occasions and in both cases Theresa and her team delivered far beyond expectations. They use their broad knowledge and experience to dig deep into the UX request, past what we (the client) thought we wanted, and into what we actually needed."

John Matos
Frontend Architect
Zenoss

Unicorn

"Along the way, everyone on the team was extremely enthusiastic, immersing themselves fully in the details of our project and industry. Our platform is niche and complicated. Ryan was especially dedicated to understanding all aspects of the process to tell our story through design as effectively as possible. Their attention to detail and enthusiasm really stood out."

Mary Kallock
Co-Founder
Forest Carbon Works

Unicorn

"Guidea was extremely knowledgeable on our target personas, Ph.D. Data Scientists. They’d already spoken to people in that niche area. The team was off-the-charts with how professional and organized they were in guiding us through the process."

Andrew Eye
Founder & CEO
ClosedLoop.ai

Strategic Product Design for Cloud & Cognitive Solutions

Our proprietary design methodology, Strategic Product Design, has been developed over 18 years in partnership with every size of company, from seed-stage startups to Fortune 100 enterprise organizations. Strategic Product Design is the fastest, most effective way to create designs that deliver measurable results for FemTech product teams.

Let's get started

Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.

Tell us about your project and we’ll be in touch soon.
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