

Stakeholder and SME interviews gave us the context we needed to craft our research protocol, then we headed out to interview admins in their places of business. We built an understanding of both the complex and mundane aspects of what, how and why people do the things they do in their efforts to be successful.












Newbie Neil

Comfortable Cal

Tinkerer Tarun

Regulated Rajni

Evangelist Erik

Newbie Neil

Comfortable Cal

Tinkerer Tarun

Regulated Rajni

Evangelist Erik
Focusing on the users and their pain points set the stage for strategic thinking to build new solutions.

Newbie Neil

Comfortable Cal

Tinkerer Tarun

Regulated Rajni

Evangelist Erik
Focusing on the users and their pain points set the stage for strategic thinking to build new solutions.


The Strategy Workshop was a perfect opportunity to bring everyone together to draw on each other’s expertise and ultimately create alignment on the plan moving forward including prioritized personas and the key scenarios for the design phase.
In less than 3 weeks we were ready for user testing. We used the RITE methodology to rapidly test, iterate and evaluate the prototypes.
In less than 3 weeks we were ready for user testing. We used the RITE methodology to rapidly test, iterate and evaluate the prototypes.
In less than 3 weeks we were ready for user testing. We used the RITE methodology to rapidly test, iterate and evaluate the prototypes.










Finance
PayPal
Since designing the first PayPal iPhone experience in 2008, we’ve launched dozens of products and services with PayPal, most notably the mobile checkout experience which handles billions in transactions annually.

Retail
RetailMeNot
During RetailMeNot’s explosive growth in 2013-2015, we partnered to create native mobile apps and mobile web experiences resulting in a 300% growth in annual revenue, 18 million users, and 5-star ratings for both their iOS and Android apps.

Consumer health
BabyCenter
When BabyCenter was ready to launch their next phase parenting experience MyBabyToday, they turned to our team of mobile experts to design the new product. With over 300 million users and 5-star ratings, we consider this launch a resounding success.

Non Profit
Leukemia & Lymphoma Society
In our seven-year partnership with LLS, we launched a comprehensive software suite for their 50+ chapters, created tools for fundraising and training, and overhauled their online donation experience that brings in $100+ million annually.

Education
Pearson – AimsWEB
We partnered with Pearson to design and develop their next generation assessment tool, aimsWeb. With clear and compelling data visualization, educators can easily assess at-risk students, communicate with parents and formulate support plans. Two-time winner of Scholastic’s “Best in Tech”.

Bio Tech
Genedata
Genedata’s legacy system was ready for an overhaul, but new icons and pretty colors weren’t going to cut it. We dove into the world of genetics to identify exactly what their customers needed and designed a system to let them efficiently explore and analyze complex data, coordinate scientific teams, and share insights.
