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Services

170 products launched and counting…

We guide clients to successful innovation, product launch, and company-wide UX design leadership.

Services

170 products launched and counting…

We guide clients to successful innovation, product launch, and company-wide UX design leadership.

Crafting client partnerships

Our design services are first and foremost aimed at solving real world problems and realizing new opportunities to deliver user value. We custom tailor our designs to best serve our clients’ needs, while respecting industry standards.

Our design approaches are tried and true. We also know that every situation is different. In partnership with our clients, we craft project plans to gain a deep understanding of the domain and then bring together the right people and practices for success.


Guidea has been instrumental in assisting with our full scale, enterprise wide transformation. We have relied on Guidea for overflow design and support staff, have worked with Guidea to develop a full-blown and brand-new design language from scratch (based on industry standards and best practices), and have even worked with Guidea developers to build React components representing our design language.

From soup to nuts, there hasn’t been a challenge or proposal yet that Guidea couldn’t help with, assist in, or flat out solve. In a word, Guidea is indispensable to me and the success of our design transformation.

Guidea has been instrumental in assisting with our full scale, enterprise wide transformation. We have relied on Guidea for overflow design and support staff, have worked with Guidea to develop a full-blown and brand-new design language from scratch (based on industry standards and best practices), and have even worked with Guidea developers to build React components representing our design language.

From soup to nuts, there hasn’t been a challenge or proposal yet that Guidea couldn’t help with, assist in, or flat out solve. In a word, Guidea is indispensable to me and the success of our design transformation.

Christina Vallery

VP of UX | Express Scripts, Fortune 25 Company



Deep domain knowledge

Our expertise spans a variety of industries and specialties, including:

FinTech
Health Innovation
Education
Big Data & AI
Data Visualization
Smart Homes & Cars
Systems Monitoring
IoT Product Suites

Security
Transportation
Retail
Realty
Non-profits
Marketing Analytics
Workflow Systems
Identity Management

Innovate with GUiDEA

We define UX strategy for complex markets & technologies.

Deep learning & approaches to facilitate shared understanding
Human-centered research & design innovation expertise
Work in complex domains & address complex human needs
Conversant in complex & emerging technologies

Launch with GUiDEA

We bring focus & precision to the design & development journey.

Expertise in full product design lifecycle
Pragmatic & experienced in getting products launched
UX craft & attention to detail
Modern design tools aligned with agile development

Lead with GUiDEA

We support your transformation into a thriving UX organization.

UX-centered systems thinking for complex organizations
Facilitation for decision making and prioritization
Comprehensive design systems & practices
Grow, train & partner with internal UX teams


We worked closely with Guidea during an important phase of our evolution – really, taking a closer look at our existing user experience and journey and also building a “lighter” experience for a more consumer-facing application in diabetes (while maintaining some of our clinically-driven and behavioral-science-driven secret sauce).

Guidea essentially became part of our development team, and corralled everyone from clinical, to UX, to analysis, design, development and QA and lead the project. They energized us to reach higher and farther than we could on our own, while bringing in perspective from the industry as respected UX veterans.

We worked closely with Guidea during an important phase of our evolution – really, taking a closer look at our existing user experience and journey and also building a “lighter” experience for a more consumer-facing application in diabetes (while maintaining some of our clinically-driven and behavioral-science-driven secret sauce).

Guidea essentially became part of our development team, and corralled everyone from clinical, to UX, to analysis, design, development and QA and lead the project. They energized us to reach higher and farther than we could on our own, while bringing in perspective from the industry as respected UX veterans.

Anand Iyer

Chief Strategy Officer | WellDoc


Sponsored Startups

Guidea is the perfect partner for ambitious entrepreneurs.

Workshops & Talks

Essential ideas and practical action for UX that matters.

Let’s work together

Let's work together