Capabilities

We are a full-service design agency that does it all. Whether you need product innovation, research, strategy, design, validation or DesignOps (or all of the above), we have you covered.

Guidea team collaborating
Guidea team collaborating
Guidea team whiteboard session

'05

Established

in Austin, Texas

Trusted

Design Partner

300+

Live Products

8 Unicorns

82%

Clients

Extend Engagements

Why Strategic Product Design?

Consistently delivering ROI in complex domains

Designing products that consistently deliver ROI is uniquely difficult, especially in complex domains. Before delving right into product development, we consider the goals of the product and how they align with your business objectives. With our tried and true approach and a team of experts with over 18 years of experience, we are more than capable of taking on any challenge.

Our Capabilities

The breadth and scope of our capabilities set us apart. We can support every aspect of your project, from research to strategy to design and beyond.

Design Research

UX Research for Product & Design Innovation and Go To Market Strategy

Product Strategy

Research Driven, Market Validated Product Roadmap & Design Plan

Design Thinking

Workshop Facilitation and Training for Alignment and Design Innovation

Product Design

Complete Digital Design for Mobile Apps, Web Apps, Wearables, IoT

Prototyping

Interactive Simulations for Validation, Demos and Proof of Concept

Validation

Formative and Summative Studies for Concept Validation or HFE Testing

Design Ops

Building High Performance UX Design & Research Teams

Design Systems

Scalable Figma Design Systems plus Organizational Training & Rollout

Strategic Product Design Process

Our unique approach leads to innovative, high-performance products time and again. We meet each team where they are, and create a custom plan for every engagement across the four phases of our proprietary process.

“In a word, Guidea is indispensable to me and the success of our design transformation.”

Christina Vallery from Express Scripts

Innovate

Develop a proven product hypothesis

Launch

Ship a validated Minimum Viable Product

Sprint

Iteratively deliver high-impact product enhancements

Scale

Establish a robust platform and DesignOps framework

Deep Industry Experience

We have 18 years’ experience across almost every conceivable domain. Whatever your challenge, we have probably seen it before, enabling us to work faster and with greater precision than anyone else.

Who We’ve Worked With

We build long-lasting partnerships with our clients

Our Clients Become Partners

We’re consistently rated 5 stars with an 82% client retention rate

"Guidea’s talents are extraordinary, and the quality that really distinguishes them from other consultancies is their lack of hubris. They aren’t shy about sharing recommendations based on lessons learned from past projects, which is refreshing.”

Pam Nyberg
,
Director of Experience Design
Humana

Unicorn

"Guidea’s talents are extraordinary, and the quality that really distinguishes them from other consultancies is their lack of hubris. They aren’t shy about sharing recommendations based on lessons learned from past projects, which is refreshing.”

Pam Nyberg
Director of Experience Design
Humana

"We engaged Guidea for dozens of design innovation and execution projects at PayPal over a ten year time period. Their deep expertise in FinTech as well as mobile design strategy allowed us to quickly launch innovative experiences across the globe. For customers, merchants and PayPal partners including Discover, Home Depot. Starbucks and others. Their longest running success was Mobile Express Checkout, which helped provide a 33.7% spike in conversion rates for merchants and scaled to process billions in mobile payments annually by 2015. I wouldn't hesitate to hire them again."

Damon Hougland
,
Sr. Director
PayPal

Unicorn

"We engaged Guidea for dozens of design innovation and execution projects at PayPal over a ten year time period. Their deep expertise in FinTech as well as mobile design strategy allowed us to quickly launch innovative experiences across the globe. For customers, merchants and PayPal partners including Discover, Home Depot. Starbucks and others. Their longest running success was Mobile Express Checkout, which helped provide a 33.7% spike in conversion rates for merchants and scaled to process billions in mobile payments annually by 2015. I wouldn't hesitate to hire them again."

Damon Hougland
Sr. Director
PayPal

"Guidea has created hundreds of designs for my development team to reference. Their work is super professional. The designs are well thought out, user friendly, visually appealing, and most importantly, clearly documented for developers."

Ryan Crawford
,
Dir. of Engineering
MasterCard

Unicorn

"Guidea has created hundreds of designs for my development team to reference. Their work is super professional. The designs are well thought out, user friendly, visually appealing, and most importantly, clearly documented for developers."

Ryan Crawford
Dir. of Engineering
MasterCard

"Guidea has been a fantastic UX and design partner for us. What I really appreciate about the team is their creativity and problem solving throughout the course of the project. We needed to communicate complex use cases, and at each stage of the project, Guidea worked with us on innovative solutions to get this done. The team has excellent project management and communication skills as well - which helped us deliver the projects on time and within budget.”

Olga Kazakova
,
Head of GTM Product Marketing
Miro

Unicorn

"Guidea has been a fantastic UX and design partner for us. What I really appreciate about the team is their creativity and problem solving throughout the course of the project. We needed to communicate complex use cases, and at each stage of the project, Guidea worked with us on innovative solutions to get this done. The team has excellent project management and communication skills as well - which helped us deliver the projects on time and within budget.”

Olga Kazakova
Head of GTM Product Marketing
Miro

Let's get started

Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.

Tell us about your project and we’ll be in touch soon.
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