Services
170 products launched and counting…
We guide clients to successful innovation, product launch, and company-wide UX design leadership.
Services
170 products launched and counting…
We guide clients to successful innovation, product launch, and company-wide UX design leadership.
Crafting client partnerships
Our design services are first and foremost aimed at solving real world problems and realizing new opportunities to deliver user value. We custom tailor our designs to best serve our clients’ needs, while respecting industry standards.
Our design approaches are tried and true. We also know that every situation is different. In partnership with our clients, we craft project plans to gain a deep understanding of the domain and then bring together the right people and practices for success.
Guidea has been instrumental in assisting with our full scale, enterprise wide transformation. We have relied on Guidea for overflow design and support staff, have worked with Guidea to develop a full-blown and brand-new design language from scratch (based on industry standards and best practices), and have even worked with Guidea developers to build React components representing our design language.
From soup to nuts, there hasn’t been a challenge or proposal yet that Guidea couldn’t help with, assist in, or flat out solve. In a word, Guidea is indispensable to me and the success of our design transformation.
Guidea has been instrumental in assisting with our full scale, enterprise wide transformation. We have relied on Guidea for overflow design and support staff, have worked with Guidea to develop a full-blown and brand-new design language from scratch (based on industry standards and best practices), and have even worked with Guidea developers to build React components representing our design language.
From soup to nuts, there hasn’t been a challenge or proposal yet that Guidea couldn’t help with, assist in, or flat out solve. In a word, Guidea is indispensable to me and the success of our design transformation.
Christina Vallery
VP of UX | Express Scripts, Fortune 25 Company
Our offerings
Research
find your North Star
find your North Star
Design
complete design for your digital product
complete design for your digital product
Prototyping
quick, interactive simulations
quick, interactive simulations
Validation
test your designs with real users
test your designs with real users
Development
pixel-perfect user interfaces
pixel-perfect user interfaces
Design Systems
empower consistency and extensibility
empower consistency and extensibility
Deep domain knowledge
Our expertise spans a variety of industries and specialties, including:
FinTech
Health Innovation
Education
Big Data & AI
Data Visualization
Smart Homes & Cars
Systems Monitoring
IoT Product Suites
Security
Transportation
Retail
Realty
Non-profits
Marketing Analytics
Workflow Systems
Identity Management
Innovate with GUiDEA
We define UX strategy for complex markets & technologies.
Launch with GUiDEA
We bring focus & precision to the design & development journey.
Lead with GUiDEA
We support your transformation into a thriving UX organization.
Innovate with GUiDEA
We define UX strategy for complex markets & technologies.
Deep learning & approaches to facilitate shared understanding
Human-centered research & design innovation expertise
Work in complex domains & address complex human needs
Conversant in complex & emerging technologies
Launch with GUiDEA
We bring focus & precision to the design & development journey.
Expertise in full product design lifecycle
Pragmatic & experienced in getting products launched
UX craft & attention to detail
Modern design tools aligned with agile development
Lead with GUiDEA
We support your transformation into a thriving UX organization.
UX-centered systems thinking for complex organizations
Facilitation for decision making and prioritization
Comprehensive design systems & practices
Grow, train & partner with internal UX teams
We worked closely with Guidea during an important phase of our evolution – really, taking a closer look at our existing user experience and journey and also building a “lighter” experience for a more consumer-facing application in diabetes (while maintaining some of our clinically-driven and behavioral-science-driven secret sauce).
Guidea essentially became part of our development team, and corralled everyone from clinical, to UX, to analysis, design, development and QA and lead the project. They energized us to reach higher and farther than we could on our own, while bringing in perspective from the industry as respected UX veterans.
We worked closely with Guidea during an important phase of our evolution – really, taking a closer look at our existing user experience and journey and also building a “lighter” experience for a more consumer-facing application in diabetes (while maintaining some of our clinically-driven and behavioral-science-driven secret sauce).
Guidea essentially became part of our development team, and corralled everyone from clinical, to UX, to analysis, design, development and QA and lead the project. They energized us to reach higher and farther than we could on our own, while bringing in perspective from the industry as respected UX veterans.
Anand Iyer
Chief Strategy Officer | WellDoc
Sponsored Startups
Guidea is the perfect partner for ambitious entrepreneurs.
Workshops & Talks
Essential ideas and practical action for UX that matters.
Let's Work Together
