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Experts

Design guides and practitioners

Averaging 15 years experience in the field, our team brings deep expertise to solve your biggest challenges

Experts

Design guides and practitioners

Averaging 15 years experience in the field, our team brings deep expertise to solve your biggest challenges

Experts

Guidea is a carefully crafted team of user experience designers from top schools and design consultancies. Our breadth of design skills and domain expertise enable us to support the client journey from initial ideas to product launch and continued success.

Our team extends across the US, Canada, and Europe, and we share a common belief that good design matters to the world. Collaborating closely with our clients and our teammates, we work diligently to have a positive impact on people’s everyday lives.


Theresa Neil

CEO

Vision Integrity Pragmatism

Approach
Quickly understand complex domains and lead teams to launch intuitive, elegant design solutions.

Expertise
Design leadership, facilitiation, data visualization, SaaS tools, innovation in health and finance behavior change.

Off the beaten path
Santa Cruz transplant after 20 years in Austin, loving the coast and the redwoods of CA, missing queso and our TX friends.

Jessica Gentry

COO

Stewardship Transparency Growth

Approach
Bring elegant solutions to complex problems by delivering delight and clarity in any interface.

Expertise
Information architecture, data visualization project management, data transformation in: education, security, and finance sectors.

Off the beaten path
Teaching Argentine Tango, renovating and pushing the holiday decor envelope on our Victorian home, and chasing my toddler.

Stephanie Wilson-Wagner

VP of Strategy

Inspiration Commitment Connection

Approach
Ignite innovation by seeing possibilities not constraints and guiding the journey with practical experience.

Expertise
Vision and strategy, organizational change, and blue sky innovation in education, healthcare, and financial services.

Off the beaten path
Connecting with my creativity through paint, food & fashion. Staying grounded with my friends, family, & beloved Border Collie.

KC Teis

VP of Design

Candor Exploration Awe

Approach
Build lasting relationships with clients and teams that foster the creation of meaningful experiences.

Expertise
Strategy, creative direction, and client interactions focused on driving business results through user experience.

Off the beaten path
Making things with my hands in metal, wood, plastic, and photography. Caring for our many animals including Lorenzo our llama.

Paula Wellings

Director of Research & Strategy

Intellect Directness Delight

Approach
Advocate for people’s experiences and the good future through research, design, collaboration and invention.

Expertise
New product & service innovation, workshop facilitation & training, sociology, psychology, and cognition based research & design.

Off the beaten path
Caring for a small reef aquarium and embracing the humbling practice of workshopping creative fiction.

Jes Reynolds

Director of UX Strategy & Design

Creativity Leadership Impact

Approach
Exceed business goals and improve users’ lives through research-driven design and complex problem-solving.

Expertise
Design systems, organizational transformation, UX & product strategy, accessibility; enterprise, healthcare, security, finance.

Off the beaten path
Hanging out with my son and wiener dogs, planning my next travel adventure to photograph and experience places around the world.

Theresa Neil

CEO

VISION
INTEGRITY
PRAGMATISM

Approach
Quickly understand complex domains and lead teams to launch intuitive, elegant design solutions.

Expertise
Design leadership, facilitiation, data visualization, SaaS tools, innovation in health and finance behavior change.

Off the beaten path
Santa Cruz transplant after 20 years in Austin, loving the coast and the redwoods of CA, missing queso and our TX friends.

Jessica Gentry

COO

STEWARDSHIP
TRANSPARENCY
GROWTH

Approach
Bring elegant solutions to complex problems by delivering delight and clarity in any interface.

Expertise
Information architecture, data visualization project management, data transformation in: education, security, and finance sectors.

Off the beaten path
Teaching Argentine Tango, renovating and pushing the holiday decor envelope on our Victorian home, and chasing my toddler.

Stephanie Wilson-Wagner

VP of Strategy

INSPIRATION
COMMITMENT
CONNECTION

Approach
Ignite innovation by seeing possibilities not constraints and guiding the journey with practical experience.

Expertise
Vision and strategy, organizational change, and blue sky innovation in education, healthcare, and financial services.

Off the beaten path
Connecting with my creativity through paint, food & fashion. Staying grounded with my friends, family, & beloved Border Collie.

KC Teis

VP of Design

CANDOR
EXPLORATION
AWE

Approach
Build lasting relationships with clients and teams that foster the creation of meaningful experiences.

Expertise
Strategy, creative direction, and client interactions focused on driving business results through user experience.

Off the beaten path
Making things with my hands in metal, wood, plastic, and photography. Caring for our many animals including Lorenzo our llama.

Paula Wellings

Director of Research & Strategy

INTELLECT
DIRECTNESS
DELIGHT

Approach
Advocate for people’s experiences and the good future through research, design, collaboration and invention.

Expertise
New product & service innovation, workshop facilitation & training, sociology, psychology, and cognition based research & design.

Off the beaten path
Caring for a small reef aquarium and embracing the humbling practice of workshopping creative fiction.

Jes Reynolds

Director of UX Strategy & Design

CREATIVITY
LEADERSHIP
IMPACT

Approach
Exceed business goals and improve users’ lives through research-driven design and complex problem-solving.

Expertise
Design systems, organizational transformation, UX & product strategy, accessibility; enterprise, healthcare, security, finance.

Off the beaten path
Hanging out with my son and wiener dogs, planning my next travel adventure to photograph and experience places around the world.


Why innovate with Guidea

Inventing the future requires more than a good idea.

It takes tenacity to test, explore, evolve, and sometimes even change a good idea. Together we imagine a good future and make it come true.

Stephanie Wilson-Wagner

VP Strategy


Ryan Hovenweep

Creative Director

POLISH ALIGNMENT BRAND

Approach
Always look for the wow and the brand separation through exploring disruptive industry solutions and polishing the aesthetics

Expertise
Brand, design language systems, emerging technology, aesthetics, animation, typography, art

Off the beaten path
Permaculture gardening, listening to music, exploring nature and playing games with my family.

Suze Kemper

Principal UX Strategist & Researcher

Ingenuity Understanding Magic

Approach
Communicate a measured representation of user goals to guide design of meaningful and innovative experiences.

Expertise
Product strategy & innovation, generative & evaluative research, workshop facilitation; consumer, IoT, fintech, health.

Off the beaten path
Throwing dinner parties, making art and taking beach trips with my humans and our dogs.

Kirstin Powers

Principal UX Designer

Elegance Precision Intention

Approach
Bring ideas to life in simple, intuitive, winning experiences by helping clients envision their goals.

Expertise
Relationship building & management; UX strategy; design from persona to prototype; healthcare, fintech, cyber, & network storage.

Off the beaten path
Relax and exercise at the beach, cook delicious dinners for my family, and coach my tween-age stepson in his life goals.

Angela Wong

Principal UX Designer

Craft Compassion Wonder

Approach
Creative analytical thinking to drive expressive and empathic design solutions.

Expertise
Rapid iteration, evaluative research, interface and interaction design; education, retail, & finance.

Off the beaten path
Illustrating stories, playing with yarn, needle and thread, and drawing race cars with my son.

Jonathan Bowden

Principal UX Designer

Ideation Boldness Adventure

Approach
Craft clear, helpful, and enduring digital experiences that stand out in the noise of modern life.

Expertise
Ideation, conceptual & detailed design, evolution of brand experiences for digital, visual design; fitness, education, healthcare.

Off the beaten path
On a bike, a mountain, or splashing in water with my kiddos and bride.

IX

Principal UX Designer

Invention Balance Playfulness

Approach
Model users & systems to make complexity coherent, describe ideal future, build incrementally & strategically.

Expertise
Product, service, & ecosystem innovation & strategy, complex systems & experiences spanning digital, physical, & spatial UI.

Off the beaten path
Traveling with my family. Building tools for foster children. Papercutting, laser cutting, electronics, science fiction, & games.

Ryan Hovenweep

Creative Director

POLISH
ALIGNMENT
BRAND

Approach
Always look for the wow and the brand separation through exploring disruptive industry solutions and polishing the aesthetics

Expertise
Brand, design language systems, emerging technology, aesthetics, animation, typography, art

Off the beaten path
Permaculture gardening, listening to music, exploring nature and playing games with my family.

Suze Kemper

Principal UX Strategist & Researcher

INGENUITY
UNDERSTANDING
MAGIC

Approach
Communicate a measured representation of user goals to guide design of meaningful and innovative experiences.

Expertise
Product strategy & innovation, generative & evaluative research, workshop facilitation; consumer, IoT, fintech, health.

Off the beaten path
Throwing dinner parties, making art and taking beach trips with my humans and our dogs.

Kirstin Powers

Principal UX Designer

ELEGANCE
PRECISION
INTENTION

Approach
Bring ideas to life in simple, intuitive, winning experiences by helping clients envision their goals.

Expertise
Relationship building & management; UX strategy; design from persona to prototype; healthcare, fintech, cyber, & network storage.

Off the beaten path
Relax and exercise at the beach, cook delicious dinners for my family, and coach my tween-age stepson in his life goals.

Angela Wong

Principal UX Designer

CRAFT
COMPASSION
WONDER

Approach
Creative analytical thinking to drive expressive and empathic design solutions.

Expertise
Rapid iteration, evaluative research, interface and interaction design; education, retail, & finance.

Off the beaten path
Illustrating stories, playing with yarn, needle and thread, and drawing race cars with my son.

Jonathan Bowden

Principal UX Designer

IDEATION
BOLDNESS
ADVENTURE

Approach
Craft clear, helpful, and enduring digital experiences that stand out in the noise of modern life.

Expertise
Ideation, conceptual & detailed design, evolution of brand experiences for digital, visual design; fitness, education, healthcare.

Off the beaten path
On a bike, a mountain, or splashing in water with my kiddos and bride.

IX

Principal UX Designer

INVENTION
BALANCE
PLAYFULNESS

Approach
Model users & systems to make complexity coherent, describe ideal future, build incrementally & strategically.

Expertise
Product, service, & ecosystem innovation & strategy, complex systems & experiences spanning digital, physical, & spatial UI.

Off the beaten path
Traveling with my family. Building tools for foster children. Papercutting, laser cutting, electronics, science fiction, & games.


Why launch with Guidea

We live to launch.

We bring good ideas to fruition as quickly and painlessly as possible. With almost 200 product launches in our history, we’ve run into pretty much every obstacle imaginable and overcome them. Use our experience to your advantage.

Theresa Neil

CEO


Enrico Berti

Technical Architect

Focus Warmth Zest

Approach
Iteratively implement requirements with common sense and craftsmanship.

Expertise
UI and UX engineering, system and project architecture, agile methodologies and product development.

Off the beaten path
Playing music from four hundred years ago and traveling to exotic destinations to improve the family recipe book.

Karin Dahlstrom

Research Ops Manager

Momentum Cooperation Resolution

Approach
Strategically assess short- and long-term plans and tactics. Untangle complex problems, simplify and execute.

Expertise
Client management; building consensus; creating & communicating tactics for ease of execution; creative solutions to roadblocks.

Off the beaten path
Exploring art & the outdoors with my fam; reading everything–poetry to sci-fi to social theory; teaching & practicing krav maga.

Ryan Bruner

Principal UX Designer

Imagination Tenacity Pragmatism

Approach
Build a holistic view of business objectives, user needs & context of use through research & iterative design.

Expertise
User research, concept development, visual design, motion graphics.

Off the beaten path
Learning the piano & guitar, playing drumset, watching classic movies, biking around town, and laughing at my two ridiculous cats.

Ivan Bachev

Visual & UX Design

Rigor Beauty Excellence

Approach
Apply emerging trends in technology and design to the precise execution of refined design deliverables.

Expertise
Design for responsive web & mobile apps, data viz, prototyping, style guides, design systems; healthcare, edu, fintech, nonprofit.

Off the beaten path
Spending time with my son and our labrador. Reading popular science books, taking photographs and playing music.

Rachel Price

Principal UX Architect

Intrepidness Insight Community

Approach
Design experiences rooted in user needs and powered by thoughtfully crafted information architecture.

Expertise
User research, IA, content modeling, and experience strategy to facilitate the path from research through implementation.

Off the beaten path
I play many musical instruments, I sing, and I write music. Fun fact: My first pet was a bull named Fuzzy.

Sandy Martinuk

Principal UX Designer

Clarity Exploration Delight

Approach
Dig into complex systems to find the key ideas that will inspire and educate new audiences.

Expertise
Interaction design, data visualization, user research; IoT, science and engineering, education, collaboration platforms.

Off the beaten path
Riding my bicycle, playing my ukulele, and crafting delicious cocktails. But not usually at the same time.

Enrico Berti

Technical Architect

FOCUS
WARMTH
ZEST

Approach
Iteratively implement requirements with common sense and craftsmanship.

Expertise
UI and UX engineering, system and project architecture, agile methodologies and product development.

Off the beaten path
Playing music from four hundred years ago and traveling to exotic destinations to improve the family recipe book.

Karin Dahlstrom

Research Ops Manager

MOMENTUM
COOPERATION
RESOLUTION

Approach
Strategically assess short- and long-term plans and tactics. Untangle complex problems, simplify and execute.

Expertise
Client management; building consensus; creating & communicating tactics for ease of execution; creative solutions to roadblocks.

Off the beaten path
Exploring art & the outdoors with my fam; reading everything–poetry to sci-fi to social theory; teaching & practicing krav maga.

Ryan Bruner

Principal UX Designer

IMAGINATION
TENACITY
JOY

Approach
Build a holistic view of business objectives, user needs & context of use through research & iterative design.

Expertise
User research, concept development, visual design, motion graphics.

Off the beaten path
Learning the piano & guitar, playing drumset, watching classic movies, biking around town, and laughing at my two ridiculous cats.

Ivan Bachev

Visual & UX Design

RIGOR
BEAUTY
EXCELLENCE

Approach
Apply emerging trends in technology and design to the precise execution of refined design deliverables.

Expertise
Design for responsive web & mobile apps, data viz, prototyping, style guides, design systems; healthcare, edu, fintech, nonprofit.

Off the beaten path
Spending time with my son and our labrador. Reading popular science books, taking photographs and playing music.

Rachel Price

Principal UX Architect

INTREPIDNESS
INSIGHT
COMMUNITY

Approach
Design experiences rooted in user needs and powered by thoughtfully crafted information architecture.

Expertise
User research, IA, content modeling, and experience strategy to facilitate the path from research through implementation.

Off the beaten path
I play many musical instruments, I sing, and I write music. Fun fact: My first pet was a bull named Fuzzy.

Sandy Martinuk

Principal UX Designer

CLARITY
EXPLORATION
DELIGHT

Approach
Dig into complex systems to find the key ideas that will inspire and educate new audiences.

Expertise
Interaction design, data visualization, user research; IoT, science and engineering, education, collaboration platforms.

Off the beaten path
Riding my bicycle, playing my ukulele, and crafting delicious cocktails. But not usually at the same time.


Why lead with Guidea

It’s a challenge to consistently deliver exceptional UX.

We help our clients to be UX leaders by partnering to create the UX teams, systems, practices and momentum necessary to continuously improve and realize new customer-centric opportunities.

KC Teis

VP Design


Claire Zimowski

Lead UX Designer

Diligence Reflection Order

Approach
Transform complex technologies and concepts into simple and meaningful applications that enrich our lives.

Expertise
Design systems, visual design, enterprise software, healthcare, alternative energy, home automation, financial services

Off the beaten path
Roaming the Colorado Rockies in search of a scenic view or roaring down the ski slopes.

Khati Paul

Lead UX Designer

Enthusiasm Ingenuity Curiosity

Approach
Modeling tasks, identifying patterns and exploring possibilities to simplify processes and shape direction.
Expertise
Design synthesis for conceptual exploration; Information displays for learning and decision making; enterprise software and complex systems.

Off the beaten path
Playing board games and reading with my family, defending our garden from hordes of ravenous wildlife, and trying out new hobbies in case I have an undiscovered talent.

Tom Gonzalez

Technical and Creative Advisor

Elegance Precision Intention

Approach
Leverage the intersection of technology, human cognition, & art to create aesthetically compelling & communicative displays of information.

Expertise
Data Visualization and Information Displays, Advanced technical proof-of-concepts. Software architecture and development.

Off the beaten path
Time in the ocean, spending time with family, heavy equipment and landscaping. Making art out of the every day.

Jeanine Harriman

Principal Strategist

Strategy Meaning Collaboration

Approach
Facilitate creation of products & services at the intersection of what’s possible, meaningful, & impactful.

Expertise
Product vision and strategy, group facilitation, strategic storytelling, executive coaching; FinTech, new-to-market offerings.

Off the beaten path
Exploring the Hudson Valley with my husband and stalking the giant squirrels in our backyard with our cat, Arthur.

Rebecca Loar

Principal Strategist

Ingenuity Resourceful Intensity

Approach
Building strategic alignment around goals, assessing critical knowledge gaps, & crafting elegant methodologies to correct them.

Expertise
Generative research, workshop facilitation; global health, fintech, consumer packaged goods, tech, ecomm, B2B.

Off the beaten path
Producing art of varying quality, reading military history & watching melrose place reruns. Better at drywall than people assume.

Claire Zimowski

Lead UX Designer

DILIGENCE
REFLECTION
ORDER

Approach
Transform complex technologies and concepts into simple and meaningful applications that enrich our lives.

Expertise
Design systems, visual design, enterprise software, healthcare, alternative energy, home automation, financial services

Off the beaten path
Roaming the Colorado Rockies in search of a scenic view or roaring down the ski slopes.

Khati Paul

Lead UX Designer

ENTHUSIASM
INGENUITY
CURIOSITY

Approach
Modeling tasks, identifying patterns, and exploring possibilities to simplify processes and shape direction.

Expertise
Design synthesis for conceptual exploration; Information displays for learning and decision making; Enterprise software and complex systems.

Off the beaten path
Playing board games and reading with my family, defending our garden from hordes of ravenous wildlife, and trying out new hobbies in case I have an undiscovered talent.

Tom Gonzalez

Technical and Creative Advisor

ACHIEVEMENT
EXPERIENCE
CREATIVITY

Approach
Leverage the intersection of technology, human cognition, & art to create aesthetically compelling & communicative displays of information.

Expertise
Data Visualization and Information Displays, Advanced technical proof-of-concepts. Software architecture and development.

Off the beaten path
Time in the ocean, spending time with family, heavy equipment and landscaping. Making art out of the every day.

Rebecca Loar

Principal Strategist

INGENUITY
RESOURCEFUL
INTENSITY

Approach
Building strategic alignment around goals, assessing critical knowledge gaps, & crafting elegant methodologies to correct them.

Expertise
Generative research, workshop facilitation; global health, fintech, consumer packaged goods, tech, ecomm, B2B.

Off the beaten path
Producing art of varying quality, reading military history & watching melrose place reruns. Better at drywall than people assume.

Jeanine Harriman

Principal Strategist

STRATEGY
MEANING
COLLABORATION

Approach
Facilitate creation of products & services at the intersection of what’s possible, meaningful, & impactful.

Expertise
Product vision and strategy, group facilitation, strategic storytelling, executive coaching; FinTech, new-to-market offerings.

Off the beaten path
Exploring the Hudson Valley with my husband and stalking the giant squirrels in our backyard with our cat, Arthur.

Let’s work together

Let's work together